The brand conflict model

How to discover your own brand story

What’s your brand story? Not sure?

Here’s a simple way to work out what it is.

In this short film, storytelling agency Lemon Scented Tea will reveal the model it uses to uncover every brand’s story. So you can use it too. For free.

Give us three minutes of your time. You can thank us later.

Content marketing Strategy Storytelling Creativity

Storytelling is an advertising buzzword. But before you can tell a brilliant story, you need a brilliant story to tell. Powerful advertising and marketing relies on a compelling brand story that draws people in - and makes them care. What if you don’t know what the brand story is? How do you create one?

Amsterdam based storytelling agency Lemon Scented Tea has developed a Brand Conflict Model derived from the ancient and universal storytelling structure used in stories from the Bible to James Bond. The model delves into the essence of a brand, unearthing what makes it tick, what it is fighting for and what drives it.

This is the starting point for all aspects of the brand’s communication, from internal comms to advertising and innovation.

So, if you’re sitting comfortably…

Sponsored by:

search

Campaign News

IAB launches transparency FAQs to improve online ad buying

Move aims to mitigate so-called 'tech tax'.

Posted on 22 January 2019 | 10:36 am

Jungle Creations hires Adam & Eve/DDB's Davenport as new agency MD

Davenport has been managing partner at Omnicom shop since 2017.

Posted on 22 January 2019 | 10:01 am

Kantar boss Eric Salama in recovery after Kew attack

Salama was stabbed on Sunday morning and is now in a stable condition.

Posted on 22 January 2019 | 8:41 am

Get Involved

Would you like to get involved with Campaign Insight?

You can view our media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

share