Campaign Insight

The danger of trusting advertising truisms

Are you relying on gut instinct when deciding which audiences to target? Do you have a sneaking suspicion your company’s not reaching or converting high-value market segments? 

That could be because you’re relying on outdated advertising truisms — things we think are obviously true, and so do not examine — to guide your marketing efforts.

Find out how the latest data driven insights are moving advertising beyond truisms and giving the companies that adopt it a competitive edge. 

Discover some of the surprising things many advertisers don’t know about female sports fans, young-male gamers, luxury-brand buyers and other customer segments.  

Download this expert report, in partnership with Comscore.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

'As a company there is more that we must do internally and we will,' says McCann WorldGroup CEO to staff

The network - following its IPG parent company's footsteps - is closing all offices on June 5.

Posted on 4 June 2020 | 2:51 pm

Lloyds Bank to sponsor Celebrity Gogglebox on Channel 4

Series was previously sponsored by Suzuki.

Posted on 4 June 2020 | 12:35 pm

Campaign podcast: Group M's Brian Wieser urges marketers to reassess everything

Renowned ad industry analyst Wieser discusses how brands are being forced to adapt amid the pandemic.

Posted on 4 June 2020 | 11:51 am

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