The danger of trusting advertising truisms
Are you relying on gut instinct when deciding which audiences to target? Do you have a sneaking suspicion your company’s not reaching or converting high-value market segments?
That could be because you’re relying on outdated advertising truisms — things we think are obviously true, and so do not examine — to guide your marketing efforts.
Find out how the latest data driven insights are moving advertising beyond truisms and giving the companies that adopt it a competitive edge.
Discover some of the surprising things many advertisers don’t know about female sports fans, young-male gamers, luxury-brand buyers and other customer segments.
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