Campaign Insight

The dawn of the connected home

Nearly a quarter of UK households (23%) own a smart home device. But with more than three quarters (77%) without one, there is still room for brands to expand their market share. 

YouGov's custom research team of digital, media, and technology specialists have put together this report using data from their brand tracking tool, YouGov BrandIndex and audience segmentation tool YouGov Profiles. This paper explores the public’s perception of smart devices and looks at the degree of success brands have had advertising and marketing various smart home appliances.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

M&C Saatchi loses NatWest brief to The & Partnership London

Bank shifts 2020 ad campaign out of longstanding incumbent.

Posted on 16 August 2019 | 10:56 am

Bacardi creates dance classes in collaboration with Ashley Roberts

Choreography will be set to Make It Hot by Major Lazer and Anitta.

Posted on 16 August 2019 | 9:45 am

Facebook opens privacy cafe pop-ups

Visitors can receive help on their settings when using the social media platform.

Posted on 16 August 2019 | 9:09 am

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