Campaign Insight

The dawn of the connected home

Nearly a quarter of UK households (23%) own a smart home device. But with more than three quarters (77%) without one, there is still room for brands to expand their market share. 

YouGov's custom research team of digital, media, and technology specialists have put together this report using data from their brand tracking tool, YouGov BrandIndex and audience segmentation tool YouGov Profiles. This paper explores the public’s perception of smart devices and looks at the degree of success brands have had advertising and marketing various smart home appliances.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Ryan Reynolds and Sir Richard Branson team up to promote gin

Tie-up means Virgin flights have exclusive rights to serve Reynolds' gin brand on board.

Posted on 25 September 2018 | 8:19 am

Wunderman buys majority stake in martech company Emark

Emark's headquarters are in the Netherlands but it also has offices in London, Barcelona and Poland.

Posted on 25 September 2018 | 8:13 am

Schweppes to take over London Eye for Cocktail Week

Coca-Cola brand plans to turn the Eye yellow and run cocktail masterclasses in the pods.

Posted on 25 September 2018 | 8:04 am

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