Campaign Insight

The dawn of the connected home

Nearly a quarter of UK households (23%) own a smart home device. But with more than three quarters (77%) without one, there is still room for brands to expand their market share. 

YouGov's custom research team of digital, media, and technology specialists have put together this report using data from their brand tracking tool, YouGov BrandIndex and audience segmentation tool YouGov Profiles. This paper explores the public’s perception of smart devices and looks at the degree of success brands have had advertising and marketing various smart home appliances.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Anomaly's Karina Wilsher to be named global CEO

Wilsher took on the global COO role in 2017.

Posted on 20 November 2018 | 3:23 pm

Facebook and Instagram sites crash worldwide

Both platforms showed 'service unavailable' messages or failed to load.

Posted on 20 November 2018 | 3:20 pm

'This looks familiar to our Gumtree ad': Fold7 teases John Lewis with Christmas mash-up

Agency finds similarities between its 2016 Gumtree ad and John Lewis' Christmas campaign.

Posted on 20 November 2018 | 3:08 pm

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