Campaign Insight

The dawn of the connected home

Nearly a quarter of UK households (23%) own a smart home device. But with more than three quarters (77%) without one, there is still room for brands to expand their market share. 

YouGov's custom research team of digital, media, and technology specialists have put together this report using data from their brand tracking tool, YouGov BrandIndex and audience segmentation tool YouGov Profiles. This paper explores the public’s perception of smart devices and looks at the degree of success brands have had advertising and marketing various smart home appliances.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

  • image
    Moses Velasco Chief Product Evangelist, Socialbakers
  • image
    Edward Craig Head of Content Labs, Haymarket Media
  • image
    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Some agency groups won't send delegates to Cannes Lions in October

A number of holding companies say they will not enter the awards, while others have yet to decide.

Posted on 1 April 2020 | 7:08 pm

Dentsu's Tim Andree to make phased return to work after leave of absence

The CEO has returned as a director of the Dentsu Group Board.

Posted on 1 April 2020 | 6:08 pm

Virgin Media celebrates British resilience during lockdown

Ad features nod to #ClapForOurCarers.

Posted on 1 April 2020 | 1:39 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

share