Campaign Insight

The dawn of the connected home

Nearly a quarter of UK households (23%) own a smart home device. But with more than three quarters (77%) without one, there is still room for brands to expand their market share. 

YouGov's custom research team of digital, media, and technology specialists have put together this report using data from their brand tracking tool, YouGov BrandIndex and audience segmentation tool YouGov Profiles. This paper explores the public’s perception of smart devices and looks at the degree of success brands have had advertising and marketing various smart home appliances.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

P&G hikes adspend 8% to $7.33bn in first increase for four years

The $575m extra is the first annual boost since 2016.

Posted on 7 August 2020 | 3:45 pm

Hotels.com takes Champions League football to the beach

The drive-in screening will feature a pre-match talk by player Yaya Touré

Posted on 7 August 2020 | 3:36 pm

Outdoor campaign asks New Yorkers to ‘Trust Black Women’

The New York Women’s Foundation is taking these times of social awareness to remind people to invest in leaders that break the stereotypical mold.

Posted on 7 August 2020 | 2:19 pm

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