Campaign Insight

The dawn of the connected home

Nearly a quarter of UK households (23%) own a smart home device. But with more than three quarters (77%) without one, there is still room for brands to expand their market share. 

YouGov's custom research team of digital, media, and technology specialists have put together this report using data from their brand tracking tool, YouGov BrandIndex and audience segmentation tool YouGov Profiles. This paper explores the public’s perception of smart devices and looks at the degree of success brands have had advertising and marketing various smart home appliances.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Superunion hires BBH's Holly Maguire as UK managing director

Maguire is tasked with expanding global network's UK operation.

Posted on 17 January 2019 | 4:08 pm

Snoop Dogg becomes 'Smoooth Dogg' in Klarna collaboration

Rapper has also become an investor in 'Smoooth payments' company.

Posted on 17 January 2019 | 2:45 pm

Direct Line Group reappoints MediaCom after six-month review

New brief includes focus on full media transparency.

Posted on 17 January 2019 | 2:37 pm

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