Campaign Insight

The dawn of the connected home

Nearly a quarter of UK households (23%) own a smart home device. But with more than three quarters (77%) without one, there is still room for brands to expand their market share. 

YouGov's custom research team of digital, media, and technology specialists have put together this report using data from their brand tracking tool, YouGov BrandIndex and audience segmentation tool YouGov Profiles. This paper explores the public’s perception of smart devices and looks at the degree of success brands have had advertising and marketing various smart home appliances.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Mothercare appoints Mcgarrybowen as creative agency

Retailer previously worked with St Luke's.

Posted on 20 September 2018 | 1:20 pm

We're gonna need a smaller boat: takeaways from Campaign Underground

From the size of Captain Birds Eye's boat to the challenges of a He-Man and Dirty Dancing mash-up, the fourth Campaign Underground, in association with Green Room, brought together fresh thinkers from brands, agencies and academia to discuss the intricacies of that thing we call memory.

Posted on 20 September 2018 | 1:19 pm

Tesco celebrates Finest landmark with edible exhibition

Experience includes an edible rainbow and a bubble-catching game as the supermarket's premium product line turns 20.

Posted on 20 September 2018 | 11:32 am

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