Campaign Insight

The dawn of the connected home

Nearly a quarter of UK households (23%) own a smart home device. But with more than three quarters (77%) without one, there is still room for brands to expand their market share. 

YouGov's custom research team of digital, media, and technology specialists have put together this report using data from their brand tracking tool, YouGov BrandIndex and audience segmentation tool YouGov Profiles. This paper explores the public’s perception of smart devices and looks at the degree of success brands have had advertising and marketing various smart home appliances.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Sorrell denies 'slapping' Superunion's Prior over Campaign interview

Former WPP chief was angry that ex-colleague called S4 Capital 'speck in rear-view mirror'.

Posted on 16 November 2019 | 12:37 pm

McDonald's channels John Lewis with an adorable Christmas ad

Ad continues the brand's promotion of 'Reindeer Treats'.

Posted on 15 November 2019 | 5:02 pm

BT Sport pays £1.2bn to retain hold on Champions League rights until 2024

BT was up against bids from broadcasters including Sky.

Posted on 15 November 2019 | 3:50 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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