Campaign Insight

The dawn of the connected home

Nearly a quarter of UK households (23%) own a smart home device. But with more than three quarters (77%) without one, there is still room for brands to expand their market share. 

YouGov's custom research team of digital, media, and technology specialists have put together this report using data from their brand tracking tool, YouGov BrandIndex and audience segmentation tool YouGov Profiles. This paper explores the public’s perception of smart devices and looks at the degree of success brands have had advertising and marketing various smart home appliances.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Instagram influencers' private contact data 'exposed'

Contact details for high-profile influencers was reportedly stored on an Amazon server that was not password-protected.

Posted on 21 May 2019 | 3:42 pm

Extinction Rebellion: the industry responds

Open letter published on Friday called on advertising to recognise the scale of the climate crisis.

Posted on 21 May 2019 | 3:38 pm

WPP axes Tenthavenue in latest agency cull

Long-serving chief executive Rupert Day is leaving.

Posted on 21 May 2019 | 3:11 pm

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