Campaign Insight

The dawn of the connected home

Nearly a quarter of UK households (23%) own a smart home device. But with more than three quarters (77%) without one, there is still room for brands to expand their market share. 

YouGov's custom research team of digital, media, and technology specialists have put together this report using data from their brand tracking tool, YouGov BrandIndex and audience segmentation tool YouGov Profiles. This paper explores the public’s perception of smart devices and looks at the degree of success brands have had advertising and marketing various smart home appliances.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

The future of advertising in haiku

To celebrate World Poetry Day (21 March), Campaign asked the industry to tell us about the future of advertising, in haiku form. Here's what they came up with.

Posted on 21 March 2019 | 5:13 pm

Chris Pearce to depart TMW Unlimited

Pearce has been at agency for more than 11 years.

Posted on 21 March 2019 | 11:51 am

Jan Gooding advises brands considering Pride marketing to tread carefully

LGBT+ festival is a 'political space', not just a party.

Posted on 21 March 2019 | 11:45 am

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