Campaign Insight

The jobs to be done: how agencies are using data to drive creative strategy

Audience insights aren’t a new phenomenon. But the data now available around our online behaviour is revolutionising our understanding of audiences. Involvement with social media at both strategy and execution level has provided digital agencies with a deeper insight into today’s audiences than ever imaginable.

This expert report in partnership with Pulsar uncovers the findings of an agency wide survey. Read on to explore how these insights are influencing the workflow and helping to shape future strategies.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Anomaly's Karina Wilsher to be named global CEO

Wilsher took on the global COO role in 2017.

Posted on 20 November 2018 | 3:23 pm

Facebook and Instagram sites crash worldwide

Both platforms showed 'service unavailable' messages or failed to load.

Posted on 20 November 2018 | 3:20 pm

'This looks familiar to our Gumtree ad': Fold7 teases John Lewis with Christmas mash-up

Agency finds similarities between its 2016 Gumtree ad and John Lewis' Christmas campaign.

Posted on 20 November 2018 | 3:08 pm

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You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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