Campaign Insight

The jobs to be done: how agencies are using data to drive creative strategy

Audience insights aren’t a new phenomenon. But the data now available around our online behaviour is revolutionising our understanding of audiences. Involvement with social media at both strategy and execution level has provided digital agencies with a deeper insight into today’s audiences than ever imaginable.

This expert report in partnership with Pulsar uncovers the findings of an agency wide survey. Read on to explore how these insights are influencing the workflow and helping to shape future strategies.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Dentsu Aegis partners The Mix to tackle young men's mental-health issues

Campaign was created by students with help from Dentsu digital shop 360i.

Posted on 18 January 2019 | 3:16 pm

Etihad creates steampunk 'holiday machine'

Activation promotes Etihad Holidays' new website.

Posted on 18 January 2019 | 12:16 pm

Staples creates 'happiness' event for Blue Monday

Stationery retailer aims to lift moods of office workers in London.

Posted on 18 January 2019 | 11:36 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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