Campaign Insight

The jobs to be done: how agencies are using data to drive creative strategy

Audience insights aren’t a new phenomenon. But the data now available around our online behaviour is revolutionising our understanding of audiences. Involvement with social media at both strategy and execution level has provided digital agencies with a deeper insight into today’s audiences than ever imaginable.

This expert report in partnership with Pulsar uncovers the findings of an agency wide survey. Read on to explore how these insights are influencing the workflow and helping to shape future strategies.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Ryan Reynolds and Sir Richard Branson team up to promote gin

Tie-up means Virgin flights have exclusive rights to serve Reynolds' gin brand on board.

Posted on 25 September 2018 | 8:19 am

Wunderman buys majority stake in martech company Emark

Emark's headquarters are in the Netherlands but it also has offices in London, Barcelona and Poland.

Posted on 25 September 2018 | 8:13 am

Schweppes to take over London Eye for Cocktail Week

Coca-Cola brand plans to turn the Eye yellow and run cocktail masterclasses in the pods.

Posted on 25 September 2018 | 8:04 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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