Campaign Insight

The jobs to be done: how agencies are using data to drive creative strategy

Audience insights aren’t a new phenomenon. But the data now available around our online behaviour is revolutionising our understanding of audiences. Involvement with social media at both strategy and execution level has provided digital agencies with a deeper insight into today’s audiences than ever imaginable.

This expert report in partnership with Pulsar uncovers the findings of an agency wide survey. Read on to explore how these insights are influencing the workflow and helping to shape future strategies.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

BBC hands director-general role to former marketing boss Tim Davie

Davie worked at Procter & Gamble and PepsiCo before joining BBC in 2005.

Posted on 5 June 2020 | 2:49 pm

Paul Brazier re-emerges with sustainability-focused creative agency

Ex-creative chief at AMV has launched business with Andrew Pinkess to help clients in age of climate change, pandemics and tech disruption.

Posted on 5 June 2020 | 10:21 am

'As a company there is more that we must do internally and we will,' says McCann WorldGroup CEO to staff

The network - following its IPG parent company's footsteps - is closing all offices on June 5.

Posted on 4 June 2020 | 2:51 pm

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