Campaign Insight

The Meteoric Rise of Connected TV

Based on the insights and data from every campaign that ran with Innovid between 1 January and 31 December 2018, this report will help you to compare the performance of standard pre-roll video to that of interactive video across devices and channels, as well as offer benchmarks and overall performance for key video KPIs. It also examines the impact of data-driven video in a world that, increasingly, demands personalisation to make messages meaningful – and explores the future of television advertising as consumers shift their viewing habits to connected TV platforms. 

Download the report, in partnership with Innovid, to learn more.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Some agency groups won't send delegates to Cannes Lions in October

A number of holding companies say they will not enter the awards, while others have yet to decide.

Posted on 1 April 2020 | 7:08 pm

Dentsu's Tim Andree to make phased return to work after leave of absence

The CEO has returned as a director of the Dentsu Group Board.

Posted on 1 April 2020 | 6:08 pm

Virgin Media celebrates British resilience during lockdown

Ad features nod to #ClapForOurCarers.

Posted on 1 April 2020 | 1:39 pm

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You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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