The secrets to personalising your customer experiences

Whilst marketers know they need to personalise messages, implementing the most effective strategies to do so remains a challenge. In this webcast, we take a no nonsense look at the benefits of personalisation, the tools required and how to best exploit the marketing benefits to maximise ROI.

Customer experience Personalisation Email marketing Big data

75% of consumers like it when brands personalise messaging and offers¹.

It is no longer sufficient to just “market at” today’s tech savvy consumers, brands now need to understand and respond to individual needs. The proliferation of big data has made this possibility a reality.

But whilst marketers know they need to personalise messages, implementing the most effective strategies to do so remains a challenge.

In this webcast, hosted in partnership with HP, we will take a no nonsense look at the benefits of personalisation, the tools needed and how to best exploit the marketing benefits to maximise ROI.

Watch on-demand to discover:

  • Where and how to start with personalisation

  • How to leverage the “right” data

  • The tools needed to succeed

  • Real life brand examples

¹ http://www.aberdeen.com/Aberdeen-Library/4904/RA-email-marketing.aspx

Loading feed

Sponsored by:

Speakers

Will  Cook Will Cook VP Multichannel Marketing HP Bio
Bertrand  Gillet Bertrand Gillet COO TBSCG Bio
Gawain  Owen Gawain Owen Digital Lead Nestle UK Bio

Sponsored by:

share