Quality v ROI: the social media marketer’s greatest challenge

Quality v ROI: the social media marketer’s greatest challenge

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

Strategy Social media Digital trends Content marketing Consumer behaviour

Social media – and the variety of trends and creative possibilities that it offers – gives marketers huge potential to engage audiences and see high ROI. But it’s still a relatively new tool in the marketing world. And it’s in a state of continuous and fast-paced change.

So what are the biggest problems marketers face when it comes to creating effective social media content - and promoting this content efficiently so it brings the best possible return? How can marketers stay on top of their social media marketing, and engage with the latest trends effectively? How can they ensure their creative output resonates with target audiences? Does organic reach still exist – and what can it mean for your social media strategy?

This webinar, held in partnership with Socialbakers, examines these questions and more. It digs deeper into the importance of content quality, and the relationship between quality and ROI.

Tune in on 29th June for practical tips and advice on how to improve your social output and captivate your customer. You’ll learn:

  • What is a relevance score and how does it affect costs and business results?
  • How can marketers know when to publish and promote content?
  • What posts should marketers promote in order to maximise results?
  • What is the significance of quality?

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Speakers

Moses Velasco Moses Velasco Chief Product Evangelist Socialbakers Bio
Edward  Craig Edward Craig Head of Content Labs Haymarket Media Bio
Dan Di Federico Dan Di Federico Global Head of Social Media Philips Bio
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