Do you trust us? How brands can win consumer trust and keep loyalty alive

Do you trust us? How brands can win consumer trust and keep loyalty alive

Just a third of consumers trust the brands they buy, according to the 2019 Edelman Trust Barometer, suggesting that trust in brands is at an all-time low. 

The more brands invest in building consumer trust now, the more they stand to receive in revenues, retention, and genuine recognition from an engaged audience. So how can brands reassure audiences and win back trust, especially when brand relations with customers is potentially in crisis?

This webinar, in partnership with Khoros, looks to psychology and behavioural economics to deconstruct the science behind trust and customer engagement. We uncover what both new and legacy brands can do to rebuild trust and start authentic conversations with consumers to drive engagement and loyalty. 

During the session, we explore:

  • Why is trust so crucial to customer experience?

  • How can your brand or clients rebuild or earn trust?

  • How can you safeguard for the future to drive growth?

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Speakers

Omar  Oakes (Moderator) Omar Oakes (Moderator) Global technology editor Campaign
Graham  Forsyth Graham Forsyth Marketing Director Khoros Bio
Clare Lawson Clare Lawson Chief customer officer Ogilvy Bio
Marisa Thomas Marisa Thomas Head of Brand Bloom & Wild
Gemma Milne Gemma Milne Science & Technology Writer Bio
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