Campaign Insight

Webinars

Watch

Women have a huge influence on the UK consumer economy. Brands and advertisers have become smarter at selling to women, but retail experiences for women in some sectors still aren’t reflecting their needs and wants. Tune into this webinar, in association with Green Room, to understand why human experiences – particularly around female customers – are integral to your brand success.

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    Zana Busby Business and Consumer Psychologist, Retail Reflections
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    Catherine Lucas Managing Partner, Green Room Design
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    Fiona Davis Managing Director, The Brand Inspiration Co
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    Alan O'Neill 'The Change Agent'
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    Nicola Kemp Trends Editor, Campaign
Watch

Campaign and Xaxis explore how to stay in play with a programmatic future and deliver measurable results. Don’t stand still. You can’t afford to. Programmatic is moving, changing, growing, maturing – you need to change with it.

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    Anand Siddiqui Senior Director Product & Audience EMEA, Xaxis
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    Deirdre McGlashan Global Chief Digital Officer, MediaCom
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    Nicola Kemp Trends Editor, Campaign
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    Artem Kazachkov Director of Media Product , Lastminute.com Group
Watch

Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

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    Cass Gowing Global Social Media Manager, Allsaints
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    Jae Hopkins Marketing Director, Exodus Travels
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    Alan Duncan Marketing Director, Trustpilot
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This webcast shares tips on how marketers can join the dots between internal functions to ensure that customers are truly front of mind in all that we do. We explore creative ways to get buy in to deliver customer-centric business proposition and how you can take your organisation from customer service survival mode to brand-building brilliance.

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    Bian Salins Salins Head of Social-Digital, TSB
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    Tom Smith Product Marketing Lead, EMEA, Salesforce Marketing Cloud
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    Matthew Gardiner Director of Acquisition Marketing, UnderTheDoormat
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    Joanna Levesque Managing Director, Accenture
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    Antje Derks Senior Content Manager & Social Media Editor, Haymarket Media
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This webcast sheds a light on the major structural changes and creative upheavals that are currently taking place within the agency world, and discusses the most vital asset to any organisation: talent.

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    Stephen Maher CEO, MBA
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    Ray Kieser Global Practice Director: Marcoms , Deltek
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    Charlie Rudd CEO, Ogilvy & Mather London
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    Edward Craig Head of Content Labs, Haymarket Media
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Whilst marketers know they need to personalise messages, implementing the most effective strategies to do so remains a challenge. In this webcast, we take a no nonsense look at the benefits of personalisation, the tools required and how to best exploit the marketing benefits to maximise ROI.

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    Will Cook VP Multichannel Marketing, HP
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    Bertrand Gillet COO, TBSCG
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    Gawain Owen Digital Lead, Nestle UK
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In this competitive data-driven landscape, to find, reach and communicate effectively with your online audience is a challenge for many marketers. This webcast delves into how you can truly know and understand your audience. 

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    Edward Craig Head of Content Labs, Haymarket Media
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    James De Souza Head of Customer Analytics, Post Office
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    Giles Longhurst General Manager, Consumer Insight, Experian
Watch

The social age has made it impossible for brands to avoid consumer opinion, whether good or bad. In this webcast, we reveal the results of our industry research and provide a comprehensive overview of how brands are currently using online reviews.

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    Mike Ruffles Digital and Social Manager, Virgin StartUp
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    Dan Sørensen Product Marketing Manager, Trustpilot
Watch

Understanding the behaviour of consumers during their online buying journey is key when creating your brand's marketing strategy. This webcast explores the evolution of search and the the changing behaviour of the digital shopper, including a case study from Reckitt Benckiser.

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    Greg Duce Head of Channel Development, Reckitt Benckiser
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    Ben Cooper Managing Director, Europe, HookLogic

Campaign News

GSK launches global creative review for pharma business

The fee on the account is estimated at $30 million.

Posted on 20 September 2019 | 3:42 pm

Aus ad watchdog dismisses 600 complaints about Bodyform 'Blood normal' ad

Campaign is 'killing shame', Essity and AMV claim.

Posted on 20 September 2019 | 3:21 pm

Watch: More than 80 creative and media agencies join Global Climate Strike

Businesses also responded to open brief as part of their efforts.

Posted on 20 September 2019 | 2:42 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com