Alternative Sports: How to reach sports enthusiasts outside of live sporting events

Alternative Sports: How to reach sports enthusiasts outside of live sporting events

Crisis comms Strategy

Live sporting events are central to many big campaigns and marketing strategies then the Covid-19 pandemic re-wrote these plans. But sports fans are still hungry for content and have shifted to other channels and formats to bridge the time till sports kick-off again.  

We are hosting this interactive virtual panel discussion, in partnership with our friends at The Trade Desk, to discuss with some of the biggest advertisers and broadcasters within sport, how and where they’re spending.

Among other things, we explore:

• Where can engaged sports enthusiasts be reached at mass scale? 

• Which innovative opportunities do TV, gaming, mobile and web offer? 

• How can advertisers try new channels and formats short-term and learn what works best? 

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