￼How Pizza Hut and Facebook are mastering mobile
Mobile penetration in the UK is at 94%, yet mobile is no longer about the device itself. Its true value lies in the expansive connectivity the device provides, and the unparalleled insight into consumer behaviour that this connectivity allows. Campaign Insight joined forces with Weve to canvas the opinion of mobile, digital and brand marketers from agencies and brands – including Pizza Hut and Facebook – to find out what they expect from mobile in 2018. Download this expert to uncover what the industry is most excited about, where they see mobile tech and advertising heading and what challenges lie ahead.