Campaign Insight

How Pizza Hut and Facebook are mastering mobile

Mobile penetration in the UK is at 94%, yet mobile is no longer about the device itself. Its true value lies in the expansive connectivity the device provides, and the unparalleled insight into consumer behaviour that this connectivity allows. Campaign Insight joined forces with Weve to canvas the opinion of mobile, digital and brand marketers from agencies and brands – including Pizza Hut and Facebook – to find out what they expect from mobile in 2018. Download this expert to uncover what the industry is most excited about, where they see mobile tech and advertising heading and what challenges lie ahead. 

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What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Heineken pokes fun at smug abstainers (sort of) in first TV campaign for 0.0

Heineken's new campaign for its alcohol-free version, 0.0, makes the case that alcohol is not the only cause of stupidity.

Posted on 17 July 2018 | 1:44 pm

Ad tech veteran Reeve to lead The Ozone Project

Damon Reeve is to head The Ozone Project, the joint venture that will sell digital display advertising for News UK, Telegraph Media Group and Guardian News & Media.

Posted on 17 July 2018 | 12:50 pm

Lenovo hires Publicis Media for global media business

Publicis has created a dedicated unit for the account called Lenovo One Media.

Posted on 16 July 2018 | 3:04 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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