What Women Want: unlocking the power of female shoppers

What Women Want: unlocking the power of female shoppers

Women have a huge influence on the UK consumer economy. Brands and advertisers have become smarter at selling to women, but retail experiences for women in some sectors still aren’t reflecting their needs and wants. Tune into this webinar, in association with Green Room, to understand why human experiences – particularly around female customers – are integral to your brand success.

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Consumer behaviour Retail Content marketing

Long-term success depends on truly understanding your customers by placing them at the heart of your strategy.

Women have a huge influence on the UK consumer economy. Catalyst.org estimates that 67% of all UK household consumption is controlled or influenced by women. And brands and advertisers have become smarter at selling to women in the knowledge that they are integral to their offering and that female insight can elevate the whole retail experience – for everyone.

Unfortunately, the retail experience for women in some sectors isn’t reflecting their needs and wants. So, we’ve gathered some of the leading minds in their field to help you understand why human experiences – particularly around female customers – are integral to brand success. Tune into this webinar, in association with Green Room, to find out how creating more progressive, enlightened thinking around the experiences you offer will appeal to all your customers.

We’ll cover questions including:

  • How does creating greater gender diversity in organisations, from the boardroom to the shop front, enhance retail experiences for women?
  • How are increasingly diverse lifestyles changing perceptions of women and their aspirations – and how can brands empower women through more considered, omnichannel experiences?
  • What are some of the ways that technology and machine learning can help brands tailor the experiences they create?
  • How can learnings from other industries be applied to elevate one particular sector?

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Speakers

Zana Busby Zana Busby Business and Consumer Psychologist Retail Reflections Bio
Catherine Lucas Catherine Lucas Managing Partner Green Room Design Bio