Why marketing and HR need each other

Why marketing and HR need each other

Join this live video stream as we gather leading speakers from marketing and HR to swap insights, notes, skills, ideas, pains, successes and ambitions.

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The relationship between marketing and HR is getting closer. Both professions share a fundamental goal: engage people, build loyalty and stand out. 

But their methods vary wildly. So what can they learn from each other? Campaign and People Management join forces to exchange ideas between the two people professions. 

Marketing can learn a lot HR – the marketing, media and advertising industries must champion diversity and inclusion to improve both their businesses and their work; HR knows people – they will help marketers better understand human psychology and how to reach the person behind the consumer.

And HR can learn much from marketing – how to build and use smarter data, how to refine personalised messaging and become more sophisticated in channel marketing. And of course, tips on building a better employer brand – the Heinz Ketchup in a world of tomato sauce. 

Join this live video stream as we gather leading speakers from both professions to swap insights, notes, skills, ideas, pains, successes and ambitions.

Speakers

Gemma  Charles Gemma Charles Deputy Editor Campaign (Moderator) Bio
David D'Souza David D'Souza Head of London & Head of Engagement CIPD Bio
Sharon  Ellerker Sharon Ellerker VP & Regional Head of HR Hewlett Packard Bio
Matthew Bushby Matthew Bushby UK Marketing Director Just Eat Bio
Jenny Roper Jenny Roper Editor People Management
Danny Stacy Danny Stacy Recruitment Evangelist Indeed Bio
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