Campaign’s first deep dive Performance Marketing report delivers in-depth insight from senior marketers examining both performance and brand-led strategies, along with a review of the agency landscape, best practice case studies and a look to what the future holds. It is exclusively available to Campaign Premium Plus members - to find out more about the benefits of Premium Plus membership and to sign up click here .
The report includes:
- How performance marketing has evolved in recent times
- The agency landscape - who are the agencies leading the pack?
- Case studies from the BT & Beano on evolving a performance marketing strategy and try and test performance marketing
- Amazon - Friend, foe or frenemy?
- Looking to the future
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