Interconnected 2016

Super Collaboration: so simple, it might just be a breakthrough
Suzanne Bidlake
Dec 01,2016

Super Collaboration: so simple, it might just be a breakthrough

What does it mean to be an Interconnected Marketer?
Stuart Derrick
Dec 01,2016

What does it mean to be an Interconnected Marketer?

Creighton...“We must set aside business self-interest and empower our people to create collective work and shared success that is in the best interest of our clients”
Mark Creighton, Dentsu Aegis Network UK & Ireland
Dec 01,2016

Stop acting like toddlers: get it together

Islip...“Isolationism is comforting. In a world of many choices, it simplifies”
Michael Islip, DigitasLBi
Dec 01,2016

Brands can be isolationist or collaborative but they must decide

Heath...“We are impatient when the brands we deal with feel disjointed”
Matthew Heath, LIDA
Dec 01,2016

We must only interconnect

Maher...“What’s the next thing we should tell the customer that is of tangible benefit to both them and us?”
Stephen Maher, MBA
Dec 02,2016

A customer-focused breath of fresh air

Interconnected 2015

Interconnected: Marketing manoeuvres amid seismic shifts
Interconnected
Nov 26,2015

Interconnected: Marketing manoeuvres amid seismic shifts

Integration: Whose job is it anyway?
Integration
Nov 26,2015

Integration: Whose job is it anyway?

Interconnected marketing: how to stay ahead of the changing game
Interconnected
Nov 26,2015

Interconnected marketing: how to stay ahead of the changing game

Child…‘it would seem agencies are better at collaborating than marketing teams are at leading’
Interconnected
Nov 27,2015

Interconnected: Stop! Collaborate and listen

Sam Noble (left), Chief Strategy Officer, and Shaun Mcilrath, Global Creative Director Iris worldwide
Integration
Nov 27,2015

Interconnected: Integration needs integrity

Amster… ‘Agencies need to be less precious and more respectful’
TVC Group
Nov 30,2015

Interconnected: Tear up the agency rulebook

Maher…‘It is inevitable you will need to overcome legacy systems. But this is a journey worth staying on’
Interconnected
Nov 30,2015

Interconnected: Total UX, the modern crusade