Internet Advertising Bureau (IAB)
About Internet Advertising Bureau (IAB)
We bring the industry together through our 1,200 members including media owners, agencies and brands. We do this through a range of activities, events, training, research, setting standards, helping the industry to remain self-regulated and more.
Our belief is that digital is the smartest way for brands to reach and wow their customers. We are here to help simplify and explain the sometimes complex world of digital advertising, as a trusted source of research, guidance and education, as well as celebrating the very best in creative talent.
Everything the IAB does falls under three principles:
Tackle and address the big issues
Highlight what works and celebrate digital
Look to the future and help businesses prepare.