Nike is an American multinational corporation whose principal activity is the design, development, worldwide marketing and selling of athletic footwear, apparel and equipment. Founded in 1964, Nike has more than 56,000 employees worldwide and it is the largest seller of athletic footwear in the world.
Nike’s global headquarters is located near Beaverton in Oregon in the United States. Nike’s European headquarters is in Hilversum in the Netherlands. In the UK, Nike’s main offices are located in Central London and at Doxford, near Sunderland. In addition, Nike has more than 50 retail stores across the UK and Ireland.
Nike’s top-selling footwear categories are sportswear, running, basketball and football. Although its footwear products are designed primarily for athletic use, a large percentage are worn for casual or leisure purposes. Nike also owns non-Nike brands such as Brand Jordan and Converse. Non-US sales account for just over half of total revenues.
Practically all Nike’s footwear and apparel products are produced outside of the US. It is supplied by around 150 footwear factories in 14 countries, principally Vietnam, China and Indonesia. Nike has international branch offices and subsidiaries in more than 50 countries, including Brazil, India, China, Turkey and South Africa.
Nike believes that its research, design and development efforts are key factors in its success. Technical innovation receives continual emphasis as the company aims to produce products that enhance athletic performance. Nike also emphasises the significance of consumer affinity for brands and products, developed through marketing and promotion.
Nike’s European headquarters in the Netherlands supports its operations across Western and Central & Eastern Europe. Departments here include marketing & communications, design, digital & technology, human resources, finance, legal, merchandising, product development, retail and sales.
Nike UK is part of Nike in Western Europe. Nike’s London office is in Soho in Central London. Its northern counterpart is based in Doxford, situated 11 miles from Durham and five miles from Sunderland. UK departments include marketing & communications, digital, human resources, finance, technology, retail and sales.
Nike also runs a paid internship programme, open to undergraduate and graduate students.
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