Marketing Manager - FinTech
A market-leading international FinTech firm, who provide cutting edge FS software to a number of the world's leading B2B and consumer brands, is looking for a high-achieving marketer to join their London office.
In a broad role encompassing lead generation, sales support, events, digital marketing and DM campaigns, the successful candidate will benefit from a collaborative and thriving working environment and the chance to be at the frontline of technological advances within business. Experience as a marketer within software (SaaS/IT) or FinTech is a must!
- Taking ownership of the deliver of fully integrated marketing campaigns to generate leads
- Using the full marketing mix to connect with a broad commercial audience, including DM, events, social, CRM etc
- Critically assessing your own campaigns through analytics to improve ROI and crunching data to target new segments
- Delivering a consistent brand message across all channels through engaging content
- Using digital advertising techniques to reach a broader audience
EXPERIENCE / SKILLS REQUIRED
- Significant B2B marketing experience within software/IT/FinTech
- Capable of utilising both direct and inbound channels
- Strong copywriting ability and experience organising events
- High degree of drive and determination
- Knowledge of a broad range of marketing technology
- Excellent social skills