Marketing Manager - Events/Conferences - Travel
This is an opportunity to work for the leading travel association and be responsible for marketing their highly regarded portfolio of conferences and events
Established travel and tourism trade association who play a pivotal role in setting standards for the industry and providing travel advice to consumers. This highly respected company helps members to grow their businesses successfully and sustainably, which ultimately benefits the travelling public in having confidence in their travel experience. It's a great place to work - they offer a highly supportive environment and an extremely generous benefit package. Based in beautiful offices in London Bridge.
As Marketing Manager you will be responsible for marketing the portfolio of conferences and events. You will devise and implement strategies to attract delegates and sponsors, develop the conference/event brand and implement effective marketing processes. You will also have line management responsibility for a marketing executive.
Typical duties include:
- Develop and implement multi-channel marketing strategy for conferences and events
- Develop and implement a strategy for monitoring and tracking ROI
- Deliver targeted marketing campaigns including email, DM, social media and advertising to set budgets
- Write engaging copy
- Coordinate press
- Act as brand guardian
- Line manager a marketing executive
- Work closely with event team, sales, sponsorship teams and member services
I'm looking for a commercially aware Marketing Manager who's ready for their next challenge. Ideally you would have at least 2 years experience in B2B event marketing from either an event/publishing company or association or within the travel industry. You will have a proven track record in delivering successful marketing campaigns against agreed revenue targets and reporting on ROI. You'll have excellent time/budget project management skills, able to communicate at all levels and will enjoy managing and mentoring an executive. IT skill: CRM, advanced office, SEO, google analytics, SMS as well as content/copywriting. They're looking to get someone on board ASAP, press the 'Apply Now' button.