Senior Marketing Executive

East Grinstead
£25000 - £30000 per annum
29 Sep 2016
27 Oct 2016
Erika Szatmari
Direct Marketing
Business Type
Brand / In-house
Contract Type
Our Client a well-established Company within the Media and Publishing Sector is looking for a Senior Marketing Executive to join their expanding Team.


  • To plan and execute marketing campaigns for conferences that achieve delegate revenue targets and maximise ROI
  • To oversee the execution of targeted email, direct mail, digital, social and telemarketing campaigns
  • To ensure all marketing is delivered in line with our brands’ positioning, ethos and strategy
  • To work with the Brand Marketing Manager to ensure conference campaign data selection and list building is conducted in line with brands’ data strategy
  • To create and install processes for campaign testing and analysis
  • To initiate a process for sponsorship marketing campaigns
  • To devise effective processes for cross promotion of non-conference products
  • To work as part of a team whilst still own initiative to make decisions and come up with great ideas
  • Campaign Planning
  • Research and analyse key competitor events
  • Produce a cost-effective and highly targeted marketing communications plan for each event, to include DM, eDM, website, telemarketing, advertising, marketing partnerships, social media and PR as appropriate
  • Develop a marketing timeline for each event, ensuring optimum lead times for each element of the campaign
  • Identify potential supporting partners
  • Work with Brand Marketing Manager to coordinate brand-wide agreements where appropriate
  • Social and SEO Campaigns
  • Set appropriate Twitter hashtags for each event
  • Monitor social activity and respond to posts where appropriate
  • Organise the design of supporting images for social campaigns
  • Campaign Delivery and Analysis
  • Create and execute a process for tracking the performance of all marketing channels on an ongoing basis, including interpretation of campaign results and proactively reviewing tactical plans
  • Create and install a process for testing
  • Create / proof marketing collateral, adhering to brand guidelines and write copy as required
  • Ensure all marketing campaigns are delivered within the pre-agreed budget
  • Lead special projects as required by the Brand Marketing Manager and/or Head of Marketing
  • Communicate marketing activity in meetings with the internal event project team and clients as required


  • Proven track record of delivering B2B marketing campaigns – ideally within events
  • Preferably a graduate or with a professional qualification in marketing or related business area
  • Good communication & interpersonal skills
  • Organised with good timekeeping
  • Analytical, results-focused approach
  • The ability to build good working relationships internally and externally with delegates, sponsors and suppliers
  • Team player
  • Good creative judgement & copy-writing flair

    If the above position is of an interest to you, please send us your application as soon as possible.

Blue Skies specialise in Marketing Recruitment covering Clientside, Account Handling, PR and Executive. We also have a specialist Creative Recruitment team. We offer unrivalled opportunities across all specialisms and industry sectors, presenting you with only the best marketing jobs. Although we try to respond to all applications, the high number we receive means this isn`t always possible. If you have not heard from us within 72 hours, please assume that your application has not been successful. For more information, visit and we`ll make sure we do our best to find you the perfect marketing role.

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