PR Manager

£0.00 per annum
06 Oct 2016
05 Nov 2016
Samantha McHarg-Sharp
Communications & PR
Food & Drink
Business Type
Senior Executive
Contract Type

Job Description

The PR Account Manager works at the forefront of our campaigns and projects, constantly liaising with the client and making our plans come to reality across both trade and consumer PR. You will report directly to the PR Director and also work, at varying degrees depending on the project, with the company directors and the events teams.

Key responsibilities

  • Implementation & management of client PR programmes
  • Proactive & reactive trade press activities - writing press releases, formulating quotes for trade press features, responding to press enquiries & generating coverage for our clients, media buying
  • Proactive & reactive consumer press relations - writing of press releases, reacting to enquiries from leading UK wine writers and consumer lifestyle journalists, generating press coverage for clients
  • Copy writing
  • Organise and attend press briefings, dinners, press trips
  • Attend client meetings and brainstorms
  • General account management duties including drafting activity and contact reports
  • Assisting on new business development including brainstorms and pitches
  • Assisting the PR Director
  • Managing the Junior Account Executive
  • Crisis management where applicable

Who we are looking for?

The role would suit an experienced PR professional with at least 3 years previous experience and strong interest in wine. The candidate should be highly motivated with boundless energy, enthusiasm, strong organisational skills and great attention to detail:

  • Demonstrated understanding of public & press relations & its benefits
  • High level of written & verbal communication skills with a proven record of producing press releases for all sectors of the media
  • Strong interpersonal & communication skills
  • Commercial understanding of impact of PR on clients' business
  • Sound knowledge of wine & an understanding of the UK wine industry, its challenges & key issues preferred
  • Flexibility
  • Creativity
  • Results oriented
  • Ability to work as part of a team
  • Excellent organisational skills
  • Hands-on approach
  • Dynamic & motivated
  • Professional & well maintained personal appearance
  • Organised, logical & level headed
  • Demonstrated time planning & management
  • Computer literate
  • Clean UK driving license

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