Consumer Marketing Manager - Germany
Consumer Marketing Manager - Frankfurt
My client, based in Frankfurt, are a tech company in the global payments space who are looking for a Consumer Marketing Manager to join their team in Frankfurt. This is an opportunity to join a global specialist who make it possible for merchants, consumers and governments worldwide to use secure electronic forms of payment.
The Consumer Marketing Manager will be responsible for the implementation of the go to market strategies and plans. You'll work with lead agencies to produce innovative and creative concepts that will be envied by your competitors! You'll optimise the marketing, sponsorship and media mix, as well as developing the media plans and buying, focusing on digital and social media.
- Work with the Head of Marketing in implementing and amending country marketing strategies and plans
- Develop and manage media plans and buying with a strong focus on digital and social media
- Optimize marketing, sponsorship and media mix in accordance with consumer-led strategy and target segments
- Working in collaboration with agencies, product and sales to ensure smooth and successful implementation of marketing plans
- Manage web analytics to provide an in-depth analysis of website and channel performance
Please ONLY apply if you possess the following:
- Demonstrable success in developing and executing new products and marketing strategies
- Previous B2B2C experience with a deep understanding of this model
- Strong experience in FMCG/Ecommerce/Financial Services and a marketing expert
- Have a creative mind with a love of storytelling and the ability to execute this into effective campaigns
- Proven experience creating strategy which generates competitive differentiation
To apply for the Consumer Marketing Manager position, please click the 'Apply' button or email Jtaylor@welovesalt.com