Brand Manager, Restaurant/Food, London, 40 – 45k

Location
London
Salary
£40000 - £45000 per annum
Posted
23 Nov 2016
Closes
21 Dec 2016
Ref
ES111
Contact
Eva Saha
Discipline
Marketing
Specialism
Brand Management
Sector
Food & Drink
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time
Our client, a large food retail and restaurant group are seeking a Brand Manager to join their marketing team. You will be responsible for driving brand activations and like for like sales growth covering all aspects of the customer experience – price, promotions, product, service and environment. 

Duties of a Brand Manager include
  • Managing all aspects of the brand through the supply chain both tangible and intangible.
  • Analysing the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
  • Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.
  • Sourcing suppliers and products that fit with the context of the brand.
  • Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
  • Championing the brand internally making sure all elements of the company understand the brand and its goals.
  • Working closely with all parts of the company to ensure commercial goals of the brand are met.
  • Developing and sustaining strong working relationships with all stakeholders.
  • Playing a key part in buying, sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand.
  • Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
  • Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.
  • Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences.
  • Managing external agencies and ensuring marketing budgets are met.
  • Seek out new marketing opportunities that fit with the brand and maximising all opportunities for growth.
The ideal background of a Brand Manager:
  • Previous experience working as a brand manager ideally within a similar industry.
  • You will have hands on commercial experience and be driven and passionate in your approach to marketing.
  • Experience of the full marketing mix is essential.
  • The ability to influence staff on a 360 basis both up and down the organisation is essential.

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