Marketing Communications Manager

Location
London, Wimbledon
Salary
£30000 - £35000 per annum + Bonus
Posted
23 Nov 2016
Closes
23 Dec 2016
Ref
1628095
Contact
Kieran Fanner
Discipline
Marketing
Specialism
Communications & PR
Sector
Online
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Looking for a Marketing Communications Manager a very exciting, multinational Gaming and Betting Company based in Wimbledon. Strong Insight experience needed.

Role description

The Marketing Communication Manager's key responsibility will be with customer perspective with the product/s, understanding the customer motivations, needs and insights and integrating them into a comprehensive multichannel communication strategy that engages the customer, addresses the product aspirations and maximises retention, engagement and customer satisfaction.

Working with creative agencies, internal and external, creating precise insight-led briefs and delivering compelling creative that drives engagement and response rates.

Key accountabilities

  • Own the delivery of creative - through internal/external providers but also by developing copy where necessary
  • Lead on-going segmentation of the customer base in the lifecycle stage to identify insights and target customer segments with specific campaigns
  • Develop and deliver local, personalised and targeted campaigns using relevant customer channels such as onsite messaging, email, SMS, push notifications and Social Media.
  • Work closely with the Customer Experience and Product teams and the Data team to initiate research projects, both qualitative and quantitative, to uncover customer insight
  • Deploy the promotion budget profitably through robust planning, execution and analysis,
  • Support triggered email program tests, including test setup, validation, and review
  • Do a comprehensive promotion/campaign analysis on a monthly basis and present to the key stakeholders

We're looking for someone with the following skills, knowledge and experience

  • Strong experience of implementing, driving and managing complex multi-channel campaigns.
  • Proven track record of being able to develop and implement a campaign strategy based on an understanding of the customer needs and customer profile
  • Circa three + years of experience working with creative agency partners to develop effective direct marketing creative. Must understand the creative development process well.
  • Reporting and analytical skills
  • Experience within the online gaming sector and strong interest in its product offering is desirable

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