Global Digital Activation Account Manager

Recruiter
Location
London
Salary
£200 - £350 per day
Posted
24 Nov 2016
Closes
24 Dec 2016
Ref
JO-1611-91609
Contact
Alex Gee
Discipline
Marketing
Specialism
Account Management
Sector
Online
Business Type
Agency
Seniority
Manager
Contract Type
Freelance / Contract
Hours
Full-Time

Job title: Digital Activation Account Manager

Location: Central London

Contract length: 3 months

Day rate: Up to £350 (DOE)

  • Familiarity with digital measurement platforms, their capabilities and limitations (ComScore Addeffx, Nielsen DAR/XCR)
  • Ability to complete trafficking and setup with deep knowledge of at least one major adserving platform (Sizmek, DFA or Flashtalking)
  • Strong understanding of ComScore MMX
  • Understanding of creative supply types, how they fit platforms and how best executed (HTML5/GIF/JPG)
  • Strong media finance understanding
  • Implementation planning and buying experience for more than one media
  • Able to plan digital activity across display, search and social and creating planning costs/final cost forecasts
  • Good understanding of channel selection, the role of media channels and planning to campaign goals (based on reach and frequency)
  • Scale end to end digital campaign management experience (able to manage challenges at all levels across multiple buy models within a single campaign)
  • Strong negotiation skills with an ability to balance client needs with improving commercial performance
  • Ability to analyse campaign performance data for both online and offline media
  • Strong ability to assemble post campaign analysis and provide deep insights

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