Senior Digital Analytics Executive

£0.00 per annum
24 Nov 2016
24 Dec 2016
David Newman
Business Type
Brand / In-house
Contract Type

Senior Digital Analytics Executive - London
£26000 - £30000 with brilliant benefits

Senior Digital Analytics Executive - The Company

My client is one of the UK's largest charities who are devoted to providing high quality care and support for people living with a terminal illness and their families. They have over 2000 nurses who provide hands-on care to people in their own homes or at one of their nine hospices. They also conduct research in palliative and end of life care. They provide an information and support service which includes their own helpline

Senior Digital Analytics Executive - The Role

- Manage the client's Google Analytics account, and be their expert in digital channel analytics
- Devise an analytics strategy and framework for improving key metrics such as bounce rate, time spent on site, engagement, value per visit and conversion
- Work with Fundraising colleagues, the Senior Digital Channels Manager and other Digital colleagues to devise new supporter journeys in key areas such as event registration, donations and online fundraising
- Work with and influence the Social Media Manager, Content Manager and Digital Marketing Manager, recommending and implementing improvements to their digital marketing mix eg effectiveness and spread of referrers, effectiveness of campaign landing pages etc
- Analyse their digital marketing campaign effectiveness in driving traffic to their website and mobile channels, including online conversion, attribution and cost of acquisition. Work closely with digital marketing colleagues and external agencies to share this insight and recommend improvements
- Standardise Google Analytics tagging across all digital collateral, supporting colleagues across the charity with their own tagging set-up and analysis
- Produce regular reporting to feed into departmental and corporate scorecards, and respond to ad hoc requests as required
- Devise and run multivariate tests using third party software such as Optimizely and free optimisation tools such as Google Analytics Content Experiments
- Lead workshops and cross-team sessions to understand website tagging and insight requirements
- Regularly analyse user behaviour across their website, microsites and mobile channels
- Work with the Senior Digital Channels Manager and Senior Digital Designer to enhance and evolve their website personas
- Set up and monitor Google Analytics website funnels, goals, events and dashboards
- Organise and run Google Analytics training sessions to upskill colleagues and to encourage them to take ownership of their own website performance analysis
- Provide governance over their Google Analytics account, including administration of accounts and user access
- Lead the adoption of new web analytics and user experience software, proactively identifying opportunities for us to continuously enhance their digital insight, including their upgrade to Universal Analytics
- Exchange expertise with the cross-function Analytics team, which sits in a separate part of the Technology, Digital and Analytics directorate, on areas such as analytical approaches, software platforms and business engagement.

Senior Digital Analytics Executive - Key Skills

You should be proficient in Google Analytics and/or other analytics software and ideally have experience of working in a cross-function digital environment alongside user experience, web developer and marketing colleagues. You will possess an analytical mind and be able to identify trends and patterns, solve problems and apply this analytical thinking to users' online journeys and brand experience. Finally, you will be an excellent communicator and possess strong negotiation and influencing skills.

For further assurance, please review my profile on LinkedIn and connect with me; Search for "ED DAVIDSON" To apply for this fantastic opportunity or for further information, please contact: Ed Davidson| DD: + 44| 207 845 7204 - Please note all applications will be made in confidence. Feel free to call me directly

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