B2B Marketing & Demand Generation Manager
- This role would suit someone who understands how to quickly build a client database through offering freemium products in a B2B environment.
- This role will include devising strategy and the execution of inbound, demand generation, growth hacking and lead nurturing.
- You will also be responsible for driving brand awareness through events and managing our PR agency.
- You have a solid background in inbound marketing and demand generation with a SaaS focus, and understand how to target different stages of the buyer journey with the right content to convert leads along with introducing tactics to drive high growth and scale.
- You have experience in marketing automation and lead nurturing with Pardot and reporting in Salesforce for campaign success along with Google analytics and Wordpress (or similar) to manage our website.
- An appreciation of eCommerce and a desire to help shoppers improve their experience (both online and offline).
- Marketing experience with a Software as a Service (SaaS) provider is desired.
- Technical skills and understanding of the areas that make up a successful digital campaign and how that process is executed and measured.
- Firm understanding of demand gen tactics including outbound and inbound marketing, content marketing.
- Copy writing skills for creating ads, presentations and managing creative with designers.
- Experience in planning and executing events and managing PR agencies
- Detailed knowledge of Pardot and Salesforce.
- Knowledge of how retailers work and how to communicate value effectively.