Strategic Franchise Director

Location
Switzerland
Salary
Negotiable
Posted
26 Jul 2017
Closes
25 Aug 2017
Ref
1629000
Contact
Wendy Gray
Discipline
Marketing
Specialism
Channel Marketing
Sector
Sport
Business Type
Brand / In-house
Contract Type
Permanent
Hours
Full-Time

Key responsibilities;-

  • represents international player needs and insights and makes recommendations to optimise franchise, product and services strategy to senior leadership and studios
  • responsible for building long term analyses of market trends within International marketing organisation (partnering with Insights team)
  • delivers compelling competitor analysis
  • influences strategic marketing investment decisions
  • works with the Global Brand and Demand Planning on informing demand forecasts and commercial targets for long term brand lifecycles
  • informs international pricing and editions/content strategy
  • partners with the Global Brand teams on long term KPI setting for franchise and evaluation