Digital Development Director
Digital Development Director – Job Description
£60-65k + Bonus + benefits
Our client is one of the UK’s leading global content agencies. They are a full-service content agency with a strong focus on commercial success.
They boast a 19-strong sales team responsible for maximising revenue across our clients’ media portfolios. This is a multi-award winning sales team sells all forms of media.
As a result of these account wins, and the need to centralise their digital portfolio into one sub, sales team, they have a vacancy for a Digital Development Director.
The Digital Development Director will be responsible for setting the sales strategy for the three of our clients key brands. You will be responsible for implementing this strategy and delivering an increased revenue performance across the sites. The Digital Development Director’s strategy will focus initially on setting up the digital inventory, integrating with one of their new client's systems and packaging the inventory creatively for the sales team to take to market. The digital Development Director will be responsible for the successful launch of the digital inventory and on-going revenue performance.
Once the new clients inventory is set up, it is their intention to pull together all of their digital inventory into one team, headed by YOU the Digital Development Director. This will be a big job since while there are similarities in the core audiences of each brand, each brand’s technology stack is different and the digital inventory is at a different stage of development.
As well as managing the core digital team the Digital Development Director will be responsible for ensuring team members outside of the core digital sales team are fully equipped to maximise digital revenue from their sales remits. This will involve training and day-to-day management to ensure product knowledge is complete and involve ensuring our inventory is packaged in a simple, compelling way so that it can be sold and bought by those who don’t possess a high level of digital knowledge.
The Digital Development Director will be the main point of contact on all aspects of digital sales both internally and externally with our prestigious clients and advertisers. You will work closely with the heads of each client to form part of the sales floor’s senior team. You will ensure the digital sales strategy complements the individual sales strategies and ensure digital is being pushed to all relevant advertisers.
The role involves being the technical liaison for all of the 3 clients as well as being the leader of their digital portfolio externally to key clients and agencies. Liaison between our client and these three brands will occupy a significant part of the Digital Development Director’s time.
And ultimately, The Development Director will be responsible for delivering maximum revenue from our digital assets. Continual development of our digital portfolio is critical. It will be the Digital Development Director’s responsibility to drive and implement new revenue streams.
Key responsibilities in brief:
- Maximise digital sales revenue across our entire digital portfolio
- Set and implement the sales strategy
- Deliver new digital opportunities to ensure our portfolio is competitive and future-proofed
- Maintain and develop the technology stack
- Trouble shoot and solve problems with ad serving
- Be the primary digital sales contact internally and externally. It is essential that the Digital Development Director develops strong relationships with both the IT and marketing teams
- Train all sales staff to ensure everyone on the team is capable of maximising revenue from their sales remit.
- Continually monitor this knowledge to ensure our digital media is being sold in a compelling well by confident, trained staff
- Create simple, compelling sales collateral
- Work with our tech suppliers to grow our data sell through audience modelling and re-targeting
- Manage the external ADOPs team & with that, optimisation of digital campaigns
- Be an expert in connectivity sales.
This is a senior position, experience of the above responsibilities is required, the length of experience is not prescriptive. Our client is looking for someone who possesses the ability, experience and passion to fulfil this role.
Our client will look for examples of how the suitable candidate has managed teams and trained staff to maximise digital revenue.
We will also look for examples of how the suitable candidate has developed his/her current portfolio in order to drive greater revenue success.
An ability to communicate in plain, simple language which can be understood by the sales team, senior management and our clients is essential. Too frequently we have experienced digital personnel fail to carry their audience because they deliver messages in a complex manner, punctuated by too much jargon.
An excellent knowledge of DFP and experience of ADOPs is required.
The candidate will need to be able to prove that they have the experience to set up a new digital portfolio from scratch.
A proven track record of sales success & relationships with third party tech providers is essential.