Analytics and Data Lead

Location
London
Salary
£50000 - £60000 per annum
Posted
27 Jul 2017
Closes
26 Aug 2017
Ref
13828698/001
Contact
Martyn Massop
Discipline
Marketing
Specialism
Data & Analysis
Business Type
Brand / In-house
Seniority
Senior Manager
Contract Type
Freelance / Contract
Hours
Full-Time

A Public Sector and Government organisation is looking for an experienced Data and Analytics strategist to help provide data-driven communications strategies.

Client Details

A Public Sector and Government organisation based in Central London.

Description

The Analytics and Data Lead will be responsible for:

  • Developing the organisation's data strategy to provide the best customer view across the end user journey.
  • Devise and manage the implementation of best in class Digital Analytics to provide the optimal digital experience.
  • Complete management of the organisation's CRM.
  • Take the lead on cross channel measurement and reporting to maximise ROI of marketing campaigns.
  • Line management of an Analytics Executive
  • Coach and develop analytics best practices across the organisation.

Profile

The Analytics and Data Lead will need to meet the following criteria:

  • Extensive experience of implementing a data strategy including developing big data capability
  • Advanced Analytics Experience, including dashboard reporting
  • Extensive experience of tagging, tracking and managing large data sets using either SAS/SQL/SPSS/R Anaysis
  • CRM experience (Customer segmentation and Modelling)
  • Budget and Line Management experience

Job Offer

The Analytics and Data Lead will be offered a rolling 6 month contract paying up to £60k per annum pro-rata.