Data and Insights Manager - Integrated - Automotive

31 Jul 2017
31 Aug 2017
Automotive, B2C
Business Type
Contract Type

My client is an integrated agency and they are looking for a dynamic and inquisitive person with a data planning background who also loves looking into the details to find interesting trends or anomalies – and once discovered, they can build on their discovery to inform and present their findings to others in the department and the business; demonstrating how their discovery enhances the way in which we should view things.

The data and insights manager is able to mine data from existing data sources using ‘cross-tab’-type software and able to understand the structure of first-party CRM data in order to use it effectively to help develop outbound direct communications.

Data Insights

Using all existing gathered, raw data, insight tools to provide analysis and provide insightful reports to be used across the Marketing Department - in particular, by the Head of Communications and the Marketing Director.

This area will include tasks such as:

  • Data driven analysis using a selection and analytical tools.

  • Knowledge of Automotive data sources such as NCBS analysis (using M-Tab software).

  • Reporting on marketing campaign performance using deployment tools and excel - looking to

    interpret results and provide commentary on the analysis and insight.

  • Management and reporting of key performance indicators - campaign by campaign and year on year.

  • Google analytics – finding trends, seeing movements.

  • Liaising with multiple client departments and third party systems.

  • Providing assistance and reports for EU data requests for sales/aftersales surveys.

    Data Planning

    Being familiar in the structure of CRM data. To understand how data records are stored within the Client Customer/Prospect database in order to best demonstrate to the Head of Direct Communications how the data can be segmented and extracted for use in planning outbound eDM / Direct sales and loyalty campaigns to Customers and Prospects. To report on direct campaign performance.

    This area will include tasks such as:

  • Understanding database structures – using Apteco FastStats knowledge to extract data

  • Sftp knowledge and file transfer protocols

  • Lead management process supplying data to the Dealer network

  • A regard for new data regulations - GDPR

  • Data strategy planning and reporting

  • Campaign selection and segmentation alongside client stakeholders – campaign brief creation

    Across both areas training will be given where required.