PPC Managers and Directors

Location
London
Salary
£35000 - £55000 per annum
Posted
31 Jul 2017
Closes
24 Aug 2017
Ref
LC7736
Contact
Liz Campbell
Discipline
Marketing
Specialism
PPC
Sector
B2C
Business Type
Agency
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

My client is looking for people whose approach to paid search is target-driven, personalised and transparent, with a firm commitment to delivering against best practice benchmarks. You will have experience either from an agency or clientside and handled the budgets/accounts for well known brands.

Key requirements:

  • Ability to spot and investigate market trends and support Senior Account Managers in achieving client goals.
  • Ability to explain engine algorithms and systems in detail from a technical and marketing point of view
  • You will also be expected to liaise with the major search engines - Google, Yahoo/Bing, Facebook, Twitter - and with our campaign management / tracking technology providers.
  • Work very closely with other members of the team in building, optimising and reporting on client PPC, programmatic display and paid social campaigns.
  • Provide detailed analysis of campaign data to establish trends and key performance indicators
  • Continually monitor, analyse, optimise and report paid media performance across markets
  • Responsible for the performance of paid media marketing - PPC, display and more - for traffic conversion, sales, net margin etc
  • Work with our buying and commercial teams to expand the search universe, segments and keywords in all of our markets
  • Understanding of multi-channel tracking and attribution tools and methodologies
  • Full understanding of paid search channels, techniques and indicators
  • Experience of planning and executing campaigns in display, video and retargeting

Knowledge:

  • Advanced working knowledge of Excel, Google Adwords and Bing
  • Knowledge of a suite of bid management tools
  • A passion for search engines and all forms of digital marketing
  • Proven experience in retrieving, interpreting and reporting data, writing and producing client reports
  • Organised and process orientated, with an analytical approach to work
  • Excellent attention to detail and communication skills, both written and oral