Conversion Manager

Location
London
Salary
£40000 - £50000 per annum
Posted
07 Aug 2017
Closes
06 Sep 2017
Ref
1629077
Contact
Matthew Berney
Discipline
Marketing
Specialism
Digital
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time
A leading Betting company is currently looking for a Conversion Manager to be responsible for the optimisation of the sales conversion funnel, and to oversee the testing plan in order to recommend how to improve performance

Conversion Manager Key Responsibilities

  • Test and implement lay-out and structure of pages to maximise registrations
  • Analyse and map out the early player experience across products and channels
  • Optimise the pre-registration user journey to enable a user-friendly, easy to navigate process
  • Define the trialling and sampling experience, together with the digital production team, the Head of Brand & Design and the Head of Planning
  • Partner with the UX team to improve Customer Experience and User Flows
  • Ensure all messaging and offers comply with regulatory requirements
  • Analyse and report on marketing performance and competitor activities

Conversion Manager Key Experience/Skills