An exciting opportunity has arisen for a Marketing Manager who is very commercial and sales focused to join this leading supplier of educational books. The company are growing and have an excellent reputation with their publishing partners and customers.
The Role: The Marketing Manager will be responsible for lead generation and supporting the field-based sales teams to ensure that revenue growth continues to be strong and that brand recognition remains positive. A true generalist role, the Marketing Manager will have experience of email marketing, digital, events, social media, direct mail and advertising/PR.
- Email marketing- data selection, copy-writing and creation
- Direct mail creation- utilise creative agencies and print management
- Digital- create content for website, blogs and social media; knowledge of SEO and PPC
- Events- comfortable organising and attending events with customers
- ROI; commercially led to analyse the results of all campaigns and ensure strong return on investment
- Agency management
- Advertising and PR
- Budget responsibility
The Candidate: You will already be working as a Marketing Manager or Senior Marketing Executive and be able to demonstrate experience of creating multi-channel campaigns that have delivered a positive increase in sales. With a strong attention to detail and excellent written ability, you will be comfortable writing copy for all channels and must also have a good understanding of digital marketing and have created email campaigns. A natural leader who is happy to support your peers and comfortable liaising with the management team and with customers at events. The Marketing Manager will need to travel on occasion for events and meetings but otherwise will be based in the office. Ideal candidates will have worked in the education or publishing sectors but other sector experience either B2B or B2C would be considered provided that the marketing experience reflects the requirements of the role. A marketing degree or equivalent qualification is preferred.
As well as the salary of £30000 - £35000, the benefits which accompany the role are as follows; pension, private medical insurance, 25 days holiday +BH.
This Marketing Manager role is commutable from Birmingham, Stratford on Avon, Redditch, Solihull
Would suit an existing Senior Marketing Executive or junior Marketing Manager looking for a step up in responsibility.
Marketing Manager, Birmingham, £30000 - £35000