OOH Strategy Director

London (Greater)
up to 60K dependant on experience + Bens
08 Sep 2017
08 Oct 2017
GMN 110
Planning & Strategy
Business Type
Senior Manager
Contract Type

Key Purpose of Role

Creates powerful stories about the role of OOH in the media mix, and about OOH audiences and how to optimally engage with them, emphasising and defining the agency’s differentiated market position, and reinforcing its commercial credentials

To assist planning team to provide strategic insight when required e.g. campaign solutions and new business pitches. The goal is for the Agency to become known for the quality of its solutions (planning and activation) and the added value that these deliver, differentiating it from its competitors

Overview of Key Accountabilities, Responsibilities and Duties

  • Develops an in-depth understanding of consumers behaviour outdoors using all the insight available across the broader team (including primary research and data), creating a source-neutral, consumer-centric view of OOH audiences that feeds into planning solutions, sales activity, new business, and marketing communications activity
  • Forges strong ties with client, agency and media-owner research and planning leads
  • Works closely with the Head of Planning & Client Development to ensure that all Planning and Insight team activities are fully aligned with their objectives
  • Crafts engaging and inspiring presentations that demonstrate the Agency’s’ position as a thought leader and become more broadly recognised in the marketing/media sector
  • Ensures presentations are of a high quality visually and with a clear compelling script that can be given to the Client Development unit and Activation leads to present externally
  • Works with Team leads to shape OOH education sessions for clients and agencies
  • Assists the Client Development unit in shaping the strategy and big idea for OOH new business pitches
  • Work with team leads on OOH communication planning on Gold Star clients that require more strategic thought and integration with other media channels
  • Keeps staff updated on critical market news affecting other media channels and how this relates to OOH (opportunities and risks)
  • Creates generic  creds decks and collateral (e.g. boards, showreels etc.)
  • Creates quarterly and end of year decks
  • Identifies, coordinates, writes and produces case studies for use by the planning/buying teams and Marketing

Key Competencies (Skills, Knowledge and Experience)

  • A team player who can play an active role in a management team focused on creating and implementing a shared vision for the future
  • A collaborative mind-set with the ability to manage stakeholder relationships at all levels, internally and externally
  • Excellent communication skills (written and oral)
  • Engaging speaker who is comfortable presenting to large groups
  • Highly organised completer/finisher; self-motivated, deadline driven and outcomes orientated
  • Excellent project management skills
  • A good understanding of Media, OOH and industry trends and keen interest in future developments in OOH
  • A commercial outlook with the ability to link research findings to positive commercial outcomes
  • Proficient in qualitative and quantitative research techniques
  • Numerate and highly analytical with the ability to use a broad range of analytical approaches and techniques
  • A background in planning, research, trade marketing with a successful track record
  • Effective and experienced manager


  • Graduate, minimum 2:1
  • MRS qualified
  • Good understanding and use of MS Office /Windows – Outlook, Excel, Word and PowerPoint
  • Advanced user of standard industry analytics tools – Telmar, Touchpoints Channel Planner etc. 

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