Senior Proposition Marketing Manager - Financial Services
Great opportunity for a highly strategic Marketing Manager who's a real expert in developing effective, engaging member propositions.
I'm looking for an experienced Proposition Marketing Manager to help define and implement measurable marketing and digital proposition strategy based on insight. This is an
This company is the fastest growing FS Company in the UK and at the forefront of workplace automatic enrolment. It is already the scheme of choice for 1000's of businesses across the UK but now it's moving to its next stage of growth and needs to develop propositions to support their positioning as a thought leader and a future choice. Based in Central London they offer a fast moving, supportive, ever changing environment where people are truly valued and genuinely excited to be part of what they're doing. Highly innovative marketing environment.
Reporting to the Head of Acquisition and Retention you will use insight to inform and develop propositions for both b2b and b2c audiences (mainly b2b and intermediaries). You will develop, implement and measure activity that will support these strategic objectives for acquisition and retention. You will help to implement strong 'stand out' propositions that will give an advantage across all segments from competitors and commission analysis to generate customer insight.
Day to day you will:
- Working closely with research team you will identify and develop core proposition and USPs for various audience segments
- Explore and implement different marketing activities
- Define, create, implement and review tactical integrated marketing plans for relevant audience segments
- Ensure all online and offline activities are delivered consistently to brand
- Create and deliver clear, targeted briefs for internal, external teams and agencies
- Track expenditure and report on ROI
- Champion the use of CRM Work collaboratively with other departments
I'm looking for a Proposition Marketing Manager who has a strong strategic and commercial background preferably within financial services or a regulated environment. You would have strategically identified and supported delivery of integrated end to end marketing campaigns across B2B and B2C, especially in the digital space. You will have experience of analysing data, creating marketing metrics and reporting on ROI. You'll have working knowledge of market research techniques; key is your understanding of segmenting different target groups and thinking strategically of how to target these different audiences through effective propositions.
As well as helping to deliver an extremely beneficial FS product, you will have the opportunity to work with a great team of marketers and join a unique organisation at a pivotal time. They're keen to start interviewing and get someone on board ASAP so please click 'apply' now.