PR, Campaign and Social Media Team Leader
Using your leadership skills you'll be an expert in Campaign, PR & Social Media and manage 5 subject matter experts. Known internally at Canon as a Team Leader based at Canon UK, Head Office Reigate, Surrey, you'll report directly to the Corporate & Marketing Communications Manager.
The key purpose of the role is to manage the implementation of Pan European (PE) and Canon UK and Ireland tactical campaigns to include BTL, PR and Social Media elements. You'll act as a Canon UK and Ireland spokesperson and manage press evaluation & monitoring.
Using your project management skills, you'll manage all press and social events for UK & Ireland and manage internal communication channels and ensure messages are aligned with Canon Europe and external communications.
What we give
With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
You'll implement and measure all B2B, B2C and Corporate campaigns to directly support business objectives and will align the PE PR and Social strategy, define, develop, implement and measure Canon UK and Ireland tactical campaigns against immediate business needs.
Managing that process, you'll approve related press releases, supporting documents and editorial with key stakeholders for specific product categories/groups. Using your accuracy skills, you'll ensure that these documents are accurate and factual and delivered on time.
Developing innovative thought leadership, you'll take overall responsibility in delivering through your team social media projects and manage Canon UK and Ireland's profile within social media
Using your relationship skills, you'll manage Canon's corporate profile with media & analysts and manage the relations with agencies providing clear briefings and reviewing their performance.
You'll successfully manage campaigns, press and social activities and content events and launches and will evaluate those camapaign approaches, provide reports and plans based on PR KPI (Metrica analysis).
Your strong relationship skills and the mangement of those relationships will be with Journalists, influencers and spokespeople.
As a team leader you will have overall responsiblity for all Campaign, PR and Social activities. Responsible for objective setting and performance management of direct reports, whilst having the the support of your line manager.
Part of the role will include internal communications including company and employee announcements – cascaded from Canon Europe as well as Canon UK and Ireland announcements. Internal communications extend to managing editorial production for Canon UK and Ireland employee publications, such as magazines and intranet as well as managing pan European employee communication cascade, e.g. new year address, mid year business update
Ensure all communications are in line with company philosophy of Kyosei and promote CSR initiatives internally.
Internally you will liaise with the Corporate & Marketing Communication Team, Canon Europe, CUK Executive Team, Marketing Directors, B2B and B2C. Externally you will be liaising with Journalists, influencers, Local Agencies, Performance Reporting Agency.
Your career at Canon is important and we encourage you to own and develop your career with the support and guidance of your line manager.
Implement and measure all PE Business Imaging , PE Consumer Imaging and Corporate PR campaigns to directly support business objectives. Aligned to the PE PR strategy, define, develop, implement and measure local tactical PR campaigns against immediate business needs. Manage local process approval of press releases, support documents and editorial with key stakeholders for specific product categories/groups.
Ensure these are accurate and factual and sent on time. Develop innovative Thought Leadership and social media projects and manage Canon local profile with this media. Manage corporate profile with media & analysts. Manage local agency briefings and performance reviews. Management of press activities and content at PR events and launches, Evaluation, reporting and planning based on PR Key Performance Indicators (KPIs) (Metrica analysis).
Relationship management of local Journalists and spokespeople. Manage the delivery of local internal and external events and act as the NSO interface to CEL for all PE events. Team leader for the PR, Internal Comms & Events team. Responsible for objective setting and performance management of direct reports. Manage company and employee announcements – cascaded from Canon Europe as well as local announcements. Manage editorial production for local employee publications such as magazines and intranet. Manage pan European employee communication cascade, e.g. new year address, mid year business update. Ensure all communications are in line with company philosophy of Kyosei and promote CSR initiatives internally
What we ask
We need people who can achieve the exceptional by working collaboratively, who have the courage to risk new ways of doing things and the ability to see the world the way their customers see it. We're looking for creative problem-solvers like you, someone who can ensure Canon stays ahead in an ever-changing world.
You will have proven PR experience and ideally educated to a degree level or equivalent
Team Leader/supervisory experience
Excellent English language skills including working effectively with all internal stakeholders and external agencies
Self motivated, pragmatic with a high level of initiative and drive to succeed
Ability to plan and organize workload effectively to meet required deadlines
You will need
You'll be a natural leader and team player, can adopt strategic thinking and develop innovative approaches to develop PR opportunities. You'll possess confident communication skills and have a drive to achieve excellent results. Customer focussed, you'll understand their needs and how to exceed their expectations. You'll have an excellent grasp of social media strategies as well as excellent planning and organisational skills. #LI-SNB
Closing Date – 17 November 2017 - please apply as soon as possible
Location – Reigate, Surrey
Salary - £41,643 - £43,957 + 10% bonus
Basic 25 days holiday plus bank holidays (increasing to up to 27 with long service)
Company pension scheme
Life Cover for those in the pension scheme
Free private healthcare for all employees (tax on benefit payable by employee)
Long service awards
Focus on learning and development and career progression
Staff purchase scheme.
You @ Work scheme – discounts with over 100 named brands and suppliers on their products and services
Employee forum network
Summer Hour Policy
Interest Free Season Ticket Loan
Childcare Voucher Scheme
Ride 2 Work scheme
Employee Assistance Programme
Flexible Working Policy
Company Maternity / Adoption / Paternity Policies
eLearning online training courses available to all employees
Variable pay scheme (bonus/commission)
No agencies please
Canon is enriching lives and businesses in incredible new ways. You can play a part in shaping the future of a company that’s strong, ambitious and considerate, where people do great things together. You can expect the exceptional and achieve the exceptional, with the world's best imaging company.
Expect the Exceptional.
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