Marketing Assistant / Executive (Publishing/Commercial)
Seeking a Marketing Professional looking to progress their marketing career within an events environment - with a progressive and well established commercial events company!
Long established and highly respected organisation in Central London specialising in delivering thought provoking and innovative events specifically for the government and public sector. A rewarding and ambitious company to work for offering fantastic training and career development opportunities to take your professional marketing skills to the next level.
This is an exciting role where you will have the opportunity to grow your career and build on your existing skillset in a successful and supportive marketing team. The organisation runs over 650 events each year from large exhibitions and summits to conferences and training courses. Reporting to the Head of Marketing, you will be implementing marketing plans (mainly online) for these varied events, across both online and offline channels to a diverse audience - promoting their prestigious 'thought leadership' programme to relevant targeted audiences, and ensuring maximum attendance at their events. You'll take ownership of an increasingly large portfolio of events as you progress within the team, so this role will suit someone looking to build their experience.
- Developing and delivering marketing campaigns (mainly digital, email campaigns, web etc.)
- Produce engaging copy for a range of platforms
- Managing and updating websites
- Audience Data segmentation
- Monitor and report on marketing campaigns effectiveness.
- Liaise and collaborate with partner organisations and identifying new business opportunities
- Highly organised with excellent attention to detail
You will be a motivated Marketing or English graduate (or equivalent) with an enthusiasm to develop your marketing skills further, and ideally with previous experience within events marketing - or a keenness to learn and progress in this dynamic sector. You will have excellent copywriting and communication skills, a knowledge of digital marketing and social media channels with specific technical skills covering email marketing software, websites and CMS, SEO and analytical software. You will be driven with an ability to succeed in a targeted environment, with previous B2B events marketing experience an advantage.
If you are looking for your next big platform to elevate your marketing and events experience and your background matches the key requirements and responsibilities as listed above, please reflect these in your CV and click "Apply" now.