Advertising Manager - Consumer Magazine /Website

Recruiter
Location
London (Central), London (Greater)
Salary
£40k + Commission + Bens
Posted
03 Nov 2017
Closes
03 Dec 2017
Ref
7317
Discipline
Media
Business Type
Media Owner
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Reporting into the Commercial Director you will be the key lead in spear-heading the advertising strategy across the sales team to hit targets and grow the business for this leading publisher with clients covering health & beauty, food, drinks & travel categories. The candidate will have the creativity and vision to deliver omni-channel multi-platform content-led solutions which can be commercially underpinned as well as the sales skills required to secure revenue against said solutions.  The candidate will also need extremely strong organisation and project management skills to deliver these solutions working closely with the Commercial Director, Account Management and Editorial & Art.

The 3 key purposes of the Advertising Manager role are: -

  1. Lead a team of 4 advertising sales executives (3 senior sales, 1 classified) to hit monthly, quarterly and yearly sales targets
  2. Roll out the advertising strategy to UK (potentially global) Media agencies, suppliers to Holland & Barrett and clients direct
  3. Drive the growth of the department by developing the sales team

Summary of the Role:

Management of the Sales Team

  • Continue with the daily/weekly/monthly/quarterly and yearly structure put in place to help the team keep on top of their targets and drive them to achieve said targets
  • Act as a mentor to the sales team delivering on-going coaching and development as well as implementing appraisals
  • Putting in place weekly one-to-ones with team members to monitor position and understand their working world
  • Delivering weekly reports on team successes and failures
  • Know how to motivate the team to get the best from them
  • Work with the sales team on their assigned agency patches and to attend key meetings guiding them to have a large voice with their clients but knowing where to support and engage clients when needed
  • Working with sales team on their KPI’s and working objectives so they succeed
  • Lead the team by example – high level of telephone work is IMPERATIVE

Managing the books

  • Full Flat Plan management
  • Issue close with Commercial Director who has final sign off
  • Liaise with production/account management and editorial always during book close
  • Deliver a weekly report on colour book
  • Circulate to Commercial Director weekly sales reports
  • Daily management of book logs, book leads, book competitor set and book forward planning

Sales, day-to-day

  • Drive second and third-party revenue opportunities into the Magazines /Websites
  • Pitching & presenting to suppliers, clients direct, planning and buying agencies worldwide; telephone & face to face
  • Fully understand client objectives, marketing strategies, budgets and targets and deliver against all these
  • Maintain a high level of market knowledge
  • Working with the Commercial Director on key accounts delivering yearly media schedules
  • Attend weekly planning & productions meetings, one-to-ones with the Commercial Director
  • Budgeting, reporting & forecasting on an on-going basis, all financial reporting into Commercial Director
  • Writing NPD strategies with the Commercial Director
  • Writing agency and client direct strategies with Commercial Director        

    Key Accountabilities

    Essential:

  • Strong business development with at least 3 years management experience
  • Experience at putting together high level creative pitches
  • Understanding of publishing and/or content licensing
  • Strong commercial and negotiation experience
  • Experience in a pressured sales environment
  • Self-starter who is motivated to achieve challenging targets and who thrives on working autonomously but also a great team worker
  • Can deliver market category reports and research documents
  • Excellent organisation skills with great attention to detail
  • Strong creative flair
  • Excellent presentation skills, verbal, written and face-to-face
  • Collaborative approach to problem solving
  • IT literate and proficient with Microsoft Office (PowerPoint, Word, Excel and Outlook)
  • Analytical skills

Desirable:

  • Knowledge of TGI, Mintel, Choices and Ad Dynamix
  • Experience of working within a digital content environment
  • Existing contacts in Health & beauty, food, drinks & travel categories

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