Senior Account Manager
Senior Account Manager, across print, digital & events
Our client publishes the oldest and fastest growing magazine within the property sector in the UK. It is targeted at consumers who are seeking to create their dream home either via a new build or a major renovation. The dynamics of the market are such that although it is a consumer brand, the readers have spending power more commonly seen in B2B media.
Over the last 4 years the product has undergone a major brand transformation, with a redesigned magazine, brand new website, plus the launch of industry awards and 3 exhibitions. As part of a customer-focussed approach advertising sales are now being made on a platform-neutral basis, so that customers can buy print, digital and event packages from the same sales contact and this new role is a key appointment to deliver on this strategy.
Due to success they are looking for an energetic and highly motivated Senior Account Manager to join its 5 person sales team. The primary focus of the role will be account management of c. 150 major clients spending in the sector, about half of which are already clients. Understanding client’s marketing needs and, where appropriate, offering customers tailored solutions across print and digital platforms and through sponsorship and customer events.
Whilst the Senior Account Manager will sell solutions across the portfolio, he/she will have special responsibility for digital channels and developing digital revenues via the website and e-marketing communication. Other members of the sales team have special responsibilities for the Display, Classified and Exhibition channels but each member will also be contributing to digital revenues.
At least 2 years media sales experience is essential and experience of selling on digital platforms would be an advantage. This senior role reports to the Advertising Manager.
Responsibilities of role:
Developing new business from key clients primarily via telephone but also via email and face to face.
Selling print, digital, sponsorship and event packages.
Working with the rest of the sales and editorial teams to enhance the brand.
Organising the digital ad list and its direct competitors and prioritising communications.
Working with the Digital Editor to deliver email newsletters and resolve any digital ad issues.
Encouraging team mates to be selling digital solutions as part of their packages so that overall digital targets are hit.