Senior Marketing Manager - Financial Feeds

Location
London
Salary
£50000 - £70000 per annum + benefits
Posted
07 Nov 2017
Closes
07 Dec 2017
Ref
LB/249241
Contact
Lucy Butterfield
Discipline
Marketing
Specialism
Campaign Management
Sector
B2B
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Freelance / Contract
Hours
Full-Time

Senior Marketing Manager - Feeds

(1 year fixed term contract)

£50,000 - £70,000 per annum

My client, a leading global business in the B2B data, intelligence and information services space, is currently recruiting for a Senior Marketing Manager, to work within financial data feeds part of the business.

This is a newly created role, as part of a major investment in marketing to leverage further growth.

Role purpose:

This role is responsible for executing the feeds marketing plan to deliver against objectives within the enterprise business for all real time and non real time feeds. It's essential that the successful person has specific knowledge of financial feeds, preferably from within a B2B financial market intelligence business.

This is a highly collaborative environment, involving close work across product brand, sales and central marketing and is responsible for multichannel marketing (content, media planning, social media…). There will be extensive stakeholder management, and you will own the route to market, helping capture greater market share alongside competitors.

-Implementing and measuring all feeds marketing activities to support enterprise and business objectives.

-Coordinating all marketing activities within a virtual global team.

-Managing and analysing customer and market data, providing insight back to the business.

-Ensuring marketing positioning, proposition and user messaging is compelling, supported by evidence and scaled through all internal and external marketing activities.

-Ensuring all marketing program deliverables show value and ROI, and meet customer requirements, in terms of quality standards.

-Contributes to creation and consistent tone of voice, messaging and positioning for the overall enterprise capabilities.

The successful person:

-Will have proven experience in running successful, multi-channel B2B marketing campaigns.

-Sound knowledge of and experience in marketing to a global financial services audience including the content consumed by financial institutions via real-time and non-real-time financial data feeds.

-Professional marketing qualification or marketing related college degree.

-Ambitious to achieve results in a genuine growth area for the business.

-Steady track record in B2B marketing, ideally from within a data-driven business.

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