Senior Marketing Manager (Consumer Exp,VIP, Influencer & PR)

City of London, London
£250 - £450 per day
08 Nov 2017
08 Dec 2017
Emily Matthews
Planning & Strategy
Business Type
Brand / In-house
Senior Manager
Contract Type
Freelance / Contract

Key Responsibilities:

  • You will play a key role in developing and implementing the Celebrity, PR and Influencer Marketing strategy.
  • You will be accountable for establishing Premium Partnerships with Media, Key Influencers and Community in UK.
  • Report to Marketing Director to support the development of brands from a consumer standpoint, facilitating the implementation of the company operating model through driving the cultural transformation from a brand-centric to a consumer-centric organisation.
  • Develop the best consumer strategy, experience and marketing tools for different types of events where the products can be marketed.
  • Develop the best consumer experience and design for stores.
  • Develop celebrity influencer and blogger out reach programs.

Key Requirements:

  • Have considerable relevant work experience within a marketing department in an international FMCG company or a luxury retail brand.
  • Strong experience in B2C focus functions (marketing, research, strategic planning). Experience in digital campaign development is a plus.
  • Strong and relevant work experience in the area of PR and Influencers Marketing is a must and ideally you experienced these streams from a UK perspective.
  • Excellent project management and stakeholder management skills.
  • Strong knowledge of designing consumer experiences that are integrated with brand messages and positioning.
  • Have strong knowledge of Brand Activation, Market Research tools and Consumer Segmentation.
  • Good Excel at project management experience.
  • can meet tight deadlines and set priorities.
  • Can encourage collaboration, coaching and enjoy working in a team.
  • Degree in Business, Marketing or similar and have strong experience within a marketing department in an international FMCG company or a luxury retail brand.

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