Digital Marketing Manager (Social Media)

6 days left

Recruiter
Location
London (Central), London (Greater)
Salary
£35-£45k
Posted
17 Nov 2017
Closes
17 Dec 2017
Ref
EM9001
Discipline
Marketing
Sector
B2B, B2C
Business Type
Brand / In-house
Contract Type
Freelance / Contract
Hours
Full-Time

International professional services company is looking for a Digital Marketing Manager (social media) to join their marketing team in Central London on a 3 month contract initially.

KEY RESPONSIBILITIES

Strategy:

  • Define, communicate and champion the social media strategy and practices across the EMEA region to maximise return on investment, strengthen the brand and facilitate growth of the business .
  • Build knowledge and ability across the business, harnessing the potential of employees to engage on social media, building brand presence and amplifying the reach of content
  • Input to the overall EMEA digital marketing strategy.

Delivery:

  • Working alongside the digital marketing executive, manage EMEA and UK corporate social media channels, advising and creating innovative, data-driven campaigns to reach core client audiences and target stakeholders ¾
  • Work closely with the communications, marketing and research teams to identify and tailor content for social platforms.
  • Provide guidance and support to service lines and countries in strategy and creation of paid and organic social campaigns ¾
  • Keep social media guidelines up to date and advise on client engagement via digital channels ¾
  • Working alongside the other members of the digital marketing team, support web, e-comms, apps and other digital marketing applications and projects.

Reporting and Analysis:

  • Lead on regular analysis and reporting on social channels, in conjunction with web and e-comms analytics, to gain valuable client / prospect insight and directly influence marketing strategy 
  • Commercial
  • Manage EMEA budgets across the social media function and create compelling business cases for budget allocation when required ¾ Identify and engage third party suppliers and participate in selection process
  • SKILLS AND COMPETENCIES 

Business

  • Digital marketing and social media experience 
  • Strong analytical abilities 
  • Strong understanding of commercial drivers for the business and be adept at applying digital methodologies, tools and technologies to develop and communicate insights 
  • Professional services experience ideally 

Personal

  • Strong leadership, influencing and motivational skills 
  • Ability to present well to audiences of any size and to encourage others to share information and ideas 
  • Able to act under pressure with grace and a sense of humour 
  • An innovative and creative verbal and written communicator, able to present well and with confidence 
  •  Ability to simultaneously manage multiple projects and a diverse team of stakeholders 
  • Enhanced problem solving and decision making abilities 
  • High emotional intelligence 
  • Exemplary attention to detail 
  • Committed to the improvement of diversity throughout the workforce 

Qualifications and experience

Minimum of 5 years digital/marketing experience

Team leadership experience and knowledge of complex organisations

Proven track record of stakeholder engagement

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