Head of Copywriting

Location
South West London, London
Salary
£40000 - £45000 per annum
Posted
23 Nov 2017
Closes
23 Dec 2017
Ref
1629556
Contact
Matthew Berney
Discipline
Marketing
Specialism
Copywriting
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time
A leading betting company is currently looking for a Copywriting Team Lead to work on a growing portfolio of brands to write engaging copy in different tones of voice for a gaming/betting audience.

Head of Copywriting Key Responsibilities

  • Lead a team of English & Belgian copywriters
  • Train and develop the current Copywriting team to ensure copy is of a high quality
  • Take the lead on writing engaging campaign emails, newsletters, landing pages, banners and press releases
  • A/B testing of copy and content
  • Analysing and reporting on results

Head of Copywriting Experience/Skills

  • Extensive experience working either in-house or agency in a Copywriting capacity
  • Management experience desirable
  • Experience working within the B2C environment essential (preferably in gaming/betting)
  • Knowledge of SEO and UX best practise

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