Head of PR
Department: DAZN, Marketing
Reports To (title): Director of PR & Social
Career Level: CL4
Hours of Work: 37.5 per week (but flexible as required)
Line Management Responsibility: Yes
WHAT'S YOUR NEW ROLE ABOUT?
As an experienced PR professional you will work as part of the global marketing team and play an important role in understanding our consumers and how to engage with them. Working with the Director of PR & Social and international colleagues you will be responsible for the development and implementation of a world class PR programme across all markets that will help us achieve our ambition of becoming a best loved brand.
Passionate and knowledgeable about a variety of sports and incredibly well connected, you understand how the press works, what resonates with different segments of the media and what is important for sports fans. With this knowledge and experience you will ensure the delivery of market leading campaigns, events and opportunities to drive awareness, engagement and adoption of our product.
Regrettably, we are unable to provide sponsorship for this role so you must be eligible to work in the UK.
WHAT WILL YOU DO IN YOUR NEW ROLE? % OF ROLE
Deliver a brilliant basics press office function out of the UK and be part of our global newsroom approach - 10%
Drive PR strategy and publishing plan, step up our proactive PR campaigns and shape the news agenda through speaker opportunities, thought leadership, events and experiential - 15%
Work with local teams and activate key global brand moments that create buzz around our vision, our licensed sport and our product by landing key stories - 10%
Support new market launches - 10%
Identify, manage and activate PR & content opportunities with Brand Ambassadors - 5%
Manage crisis, issues and opportunities with key stakeholders - 5%
Monitor, track and report on our PR activities - 5%
Manage agencies with the Director of PR & Social - 5%
Manage PR budgets with Director of PR & Social - 5%
DO YOU HAVE THESE ESSENTIALS? SKILL LEVEL (OUT OF 4)
Excellent sports knowledge, news sense, creativity and editorial planning with strong writing skills - 4
Proven ability in campaign planning - 3
Experience across full PR toolkit – event management, press junkets, stunts, experiential, speaker opportunities - 4
Experience in launching new or innovative products or services within an international environment, balancing global strategy with local needs - 3
Ability to thrive in an incredibly fast paced, and collaborative international environment with unique culture (we have a start up mentality whilst being part of a global organisation) -4
Previous experience managing sport for a: sport, digital, mobile, media, entertainment, lifestyle or brave FMCG brand (e.g. Red Bull) -3
DO YOU HAVE THESE DESIRABLES?
- 7-10 years PR experience
- Degree level (or equivalent) education in communications, journalism, or a related subject
- Experience working in an international environment/global role
- Line management experience
THESE ARE THE DAZN COMPETENCIES YOU'LL NEED TO SUCCEED IN YOUR ROLE...
- Customer Orientation - Building and maintaining external and internal customer satisfaction.
- Creativity & Innovation - Impactful innovation, break boundaries in our approach, media firsts, technology firsts, creative firsts, create campaigns that wow consumers and get the industry talking.
- Drive & Energy - Self–motivated and driven to succeed, focused on results and passionate about the job.
IF YOU HAVEN'T YET GOT A FEEL FOR THE CULTURE AT DAZN, THEN READ ON...
DAZN is a live sports streaming service that allows fans to watch their sport, their way, live or on-demand. With access to the world’s best sports, fans can watch their favourite teams, leagues and players anytime, anywhere, for one simple, affordable price and with no long-term contract. DAZN has over 8,000 live events a year and features the widest array of live sports ever offered on one TV service. DAZN can play, pause and rewind anytime with no commercial interruptions and no long-term commitments.
We have a strong team with experts from Netflix, Amazon Video, BBC iPlayer, YouView and Now TV. We’re launching into new global markets every year.
DAZN is currently available in Canada, Germany, Austria, Switzerland and Japan on most connected devices including Smart TVs, smartphones, tablets and games consoles. DAZN is a part of Perform, a leading global sports media group. Check out DAZN here.
You’ll receive 25 days’ annual leave (increasing by 3 days after 3 years), Single cover Aviva Private medical insurance*, Life Assurance (4x annual salary), matching pension contributions up to 5%, Travel Loan, Cycle to Work Scheme*, Childcare Voucher Scheme*, and more.
And there’s more…… you’ll have access to the Perform/DAZN online learning portal (MindTools) and be part of our Career Deal, which aims to support your continued professional development. We also have a structured management development programme and a financially rewarding Refer a Friend scheme. If you fancy a move abroad; Perform are currently seeking the best talent in the world.
*Please Note - some of these benefits will be available to you upon successful completion of your probation.