Interim Marketing Manager - B2B SaaS

Location
London
Salary
£150 - £200 per day
Posted
03 Jan 2018
Closes
02 Feb 2018
Ref
1629660
Contact
Matthew Stevenson
Discipline
Marketing
Specialism
CRM, Search Marketing
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Freelance / Contract
Hours
Full-Time

An exciting opportunity for an Interim Marketing Manager with B2B SaaS experience to join a growing Technology firm in the online apparel retail space.

This exciting B2B SaaS role is primarily responsible for driving high quality marketing qualified leads to the sales team and increasing brand awareness for their best in class size technology for online apparel retailers. This role would suit a very hands on, organised and analytical person who has extensive experience in lead generation/nurturing, and managing the overall marketing strategy within a B2B Tech environment.

Key responsibilities:

  • Marketing strategy - ability to work successfully across teams product, product marketing, customers success and sales)
  • Managing paid, owned and earned strategies (SEO, PPC, social, display, retargeting strategies, content syndication)
  • Inbound content marketing/demand generation - working closely with the Content marketing manager to drive inbound leads and nurture across the buyer journey
  • Marketing automation - manage, implement and report on drip campaigns using Pardot
  • Creating landing pages/ web pages that convert (wordpress)
  • Support product launches & partner program
  • Set up reporting to track/optimise your performance and communicate insights to the team
  • Event strategy management, organise roundtables, working with events assistant
  • Managing PR Agency
  • Manage and track marketing spend and remain within budget

Experience required:

  • Detailed knowledge of Pardot and salesforce
  • Marketing experience with a Software as a Service (SaaS) provider is desired
  • Expertise in data analysis, presentations and reporting
  • Understanding how to use print and digital channels to create effective marketing materials
  • An appreciation of eCommerce and a desire to help shoppers improve their experience (both online and offline)
  • Knowledge of how retailers work and how to communicate value effectively
  • Experience in planning and executing events and managing PR agencies

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