Senior Digital Marketing Manager

Location
London (Central), London (Greater)
Salary
£70k - £90k DOE + Bens
Posted
15 Jan 2018
Closes
15 Feb 2018
Ref
Jan 18
Discipline
Marketing
Sector
Entertainment
Business Type
Brand / In-house
Seniority
Senior Manager
Contract Type
Permanent
Hours
Full-Time

 

Job Title: Senior Digital Marketing Manager

Salary: circa £80k

Location: London 

Our client is a global entertainment network with multiple entertainment platforms. This is a fantastic opportunity and a newly created position - to help make digital plans for consumption and lead all execution. This will suit a driven entertainment expert who has experience with digital media keen to work across some amazing brands and content.

Duties

  • Engage consumers to all brands in the digital arena through earned, bought and owned channels
  • Plan and execute digital media activities -  web, SEO/SEM, website, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence across all Brands in conjunction with Brand & Publicity
  • Advise and influence on campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs); optimise campaigns in real-time
  • Working with audiences in display advertising context, including working with Ad Server, DMPs and cookie-syncing, e.g.
    • Manage Double-Click (or other) Ad Serving
    • Manage tag management tools, notably Google Tag Manager
    • Ad operations (tagging, ad servers, pixels, troubleshooting & integrations)’
    • Viewability and brand safety tools
  •  Identify trends and insights, and optimize spend and performance based on the insights driven from the above and other activities
  • Strategic collaboration with incumbent media agency, creative agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Deliver all relevant financial and reporting requirements, including budgets, forecasts, monthly reports and scenario planning.
  • Partner with Publicity and Promotions department to develop value-adding initiatives for individual product releases and media strategies that align to New Release & Catalogue strategies.

KNOWLEDGE & SKILLS 

Essential

  • Proven working experience in digital marketing/media planning.
  • Demonstrable experience leading and managing SEO/SEM, RTB,  marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Proven experience of working with audiences in display advertising context, including working with DMPs and an understanding of the challenges around cookie-syncing
  • A working knowledge of tag management tools, notably Google Tag Manager
  • End-to-end understanding of ad operations (tagging, ad servers, pixels, troubleshooting & integrations)
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g. Double-Click, Sizmek)
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Fantastic presentation skills

Desirable

  • Strong experience in Film Marketing; experience in Home Entertainment with proven success strongly preferred

 Personal Characteristics

  • Excellent interpersonal and communication skills
  • Drive and enthusiasm with passion for entertainment. Creative and innovative thinking – intuitive marketer with demonstrative problem solving  skills and comfortable dealing with ambiguity

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