Consumer Marketing Manager
Are you a passionate marketer with great project experience in destination marketing? Do you know how to attract consumers to new retail estates? Then please read on!
You will be a real Londoner with a love for what this city has to offer! You will have great experience working with both in-house teams and commissioning agencies and have highly competent project management skills – experience of delivering to time and budget. You should have experience of working across all areas of marketing, PR and communications and have really strong communication skills. You will be collaborative and have an acute commercial awareness – wider business drivers as well as day-to-day budgets.
You will be a real self-starter who can work under pressure and have a genuine passion for retail, art, culture, community and the city.
About the role
You will be working with the wider marketing team to help launch a hugely exciting retail destination promoting it as the place to shop in time for launch in the Autumn. You will attract an audience that aligns with the audience of the retailers, generate repeat visits and encourage people to spend money. You will work hard to attract London, national and international audience but also optimise the potential of the estate audience and footfall.
The current marketing programme is focused on promoting to potential retailers. The brand has been developed, the marketing collateral produced and the PR is happening as we speak. They are now looking for a talented project manager to work within the marketing team to deliver the consumer strategy. You will be fully integrated in to the team, working with colleagues to deliver some elements of the strategy directly whilst commissioning agencies to deliver against others. This is a project with a tight deadline and a clear output – you must thrive under pressure and enjoy working to a tight timeline. This is one of the most exciting development projects in London and we are looking for someone who will strive to deliver a truly excellent outcome.
About the client
This is a hugely exciting project run by a well-known developer that is looking to attract shoppers through its amazing architecture, fantastic public realm, curated events programme and the carefully selected line up of shops. They are working with leading British retailers, known brands looking to do something different, independents and start ups. The offer will focus on lifestyle, fashion, tech and homeware.
If you are immediately available, hugely passionate about retail and driving consumers to new and exciting destinations, please get in touch!