Strategy Director - Media Agency (Food Retailer)
My client is one of the world's largest global communications groups operating in over 100 countries. They have a clear strategy to future proof their clients business and agency craft in an ever changing world. They have a challenger start-up culture. They like to question, challenge and invest in creation.
They are looking for a Strategy Director to work in the newly formed Media Strategy hub covering their Media brands. This team will lead, challenge and support all their clients connected to the business strategy.
They are looking for an experienced Media Strategist to lead across a number of key brands, working at Marketing Director / CMO level. You will lead on strategic thinking, understand their business problems and provide solutions and recommend strategic direction.
You will be a grown up, with a passion for the work. You need to be a story-teller as well as a strong writer. You will be competent with insights, data and content strategy development. Someone who can spot big ideas that deliver through strategy and develop a planning culture that connects data and creativity.
They will be looking for someone who is articulate, driven, can work within their ‘village’ set up so cross teams (creative, client services, planning, data etc). They are looking for someone who can think beyond the usual day-to-day media planning approach to strategy. They want someone who can build a media strategy around an event, a product innovation using creative , data. They will need to have a true understanding across media channels and think about how digital / mobile can link to a sponsorship or an event or some experiential activity.
They need to have a point of view, comfortable challenging, asking simple questions and have an opinion. The client is very open and looking to do interesting, innovative campaigns. They want a strategist who can help their planning teams get front of mind, coming up with lateral communications solutions, driving meaningful communications that will excite their consumers.