Interim Loyalty Programme Consultant

Location
London, City of London
Salary
£350 - £400 per day
Posted
17 Jan 2018
Closes
16 Feb 2018
Ref
1629724
Contact
Emily Matthews
Discipline
Marketing
Sector
Online
Business Type
Brand / In-house
Seniority
Senior Manager
Contract Type
Freelance / Contract
Hours
Full-Time

Key Responsibilities:

  • Coordinate loyalty infrastructure enhancement projects, asses their feasibility, customer impact and financial opportunities as well as win stakeholders buy-in for implementation
  • Drive strategy to evolve the loyalty proposition by improving program efficiency and customer engagement
  • Work closely with customer insights teams and lead customer research projects to assess customer impact of future program enhancements
  • Maintain a strong relationship with the Product Development team in the USA.
  • Be an active member of the UK Marketing team that drives for marketing creativity, innovation and results
  • Manage the Campaign Manager and oversee wider team to deliver high quality marketing executions to bring more customers into the programme
  • Deliver yearly budget planning, including forecasting of the program performance, establishing targets and seeking sign off from business
  • Develop strong relationships with all stakeholders across the business at all levels

Key Skills:

  • Experienced in Customer Relationship management and ideally in managing Loyalty programmes
  • Highly analytical with a strong quantitative skill set and ability to self-educate
  • Experienced in working in large scale matrix organizations
  • Comfortable and experienced in stakeholder management across all levels including senior execs
  • Experience in owning and managing sizable budgets of >$10M
  • Strong project management skills with the ability to manage projects from strategy, briefing, ideation & conceptual development through to implementation, post analysis, measurement and optimization
  • Excellent communication and presentation skills

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